Losing My Virginity: The Autobiography

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		Losing My Virginity: The Autobiography
		Losing My Virginity: The Autobiography

基本信息·出版社：Virgin Books
·页码：624 页
·出版日期：2007年08月
·ISBN：0753513005
·条形码：9780753513002
·装帧：平装
·正文语种：英语
·外文书名：维珍集团的董事长兼总裁理查德传记

内容简介 This fully updated edition of Sir Richard Branson's bestselling autobiography features his latest intrepid ventures in the areas of health, environment, media and, of course, exploration. Discover new details about Sir Richard's commitment to the future, through the Virgin Health Bank and its contribution to regenerative medicine, Virgin Fuels' pledge of 200 million to renewable energy projects, and his charitable body Virgin Unite. Sir Richard also discusses the earth-based launch of Virgin Media, and the progress toward the literal 'launch' of Virgin Galactic and a new era of commercial space travel. Featuring many new insights into his family life, "Losing My Virginity" is an amazing memoir, a definitive business guide and an inspirational story that reveals Sir Richard's unique philosophy on business, the Virgin brand and life.
作者简介 Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. He is the author of the worldwide bestseller Screw It, Let's Do It.
媒体推荐 "'Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text', Mail on Sunday 'Grabs you on page one and never lets go... a rollercoaster ride... read what makes this brilliant and hardworking man tick', Spectator 'Candid and humorous', The Times 'An incredible man, and this is an incredible autobiography... a great read - sex, balloons, intrigue and money', Sunday Business 'Branson bares his soul - and everything else - in a non-fiction blockbuster... a must-read', Business Age"
编辑推荐 Review
?Richard is good-looking and very smart, which is sexy to start with. He also makes a billion dollars before breakfast?and still knows how to have fun."
-- Ivana Trump
?Few people in contemporary business are as colorful, shrewd, and irreverent, and probably no one?s nearly as much fun to be around. . . . Branson embodies America?s cherished mythology of the iconoclastic, swashbuckling entrepreneur."
-- GQ
?Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn?t interested in power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson just wants to have fun.?
-- Newsweek
?Branson, a self-described ?adventure capitalist,? is a business-creation engine who was clearly born in the wrong place. . . . Those business instincts are matched by an ability to motivate people who work for him. And who wouldn?t want to -- Branson seems hell-bent on making sure that everybody, but everybody, is having as much fun as he is.?
-- Time
?Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is expected to do the unexpected, even the bizarre -- anything to publicize his latest venture. . . . The fact is, Branson?s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.?
-- Forbes ASAP


From the Trade Paperback edition. --This text refers to an out of print or unavailable edition of this title.

Inside Flap Copy
"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --This text refers to an out of print or unavailable edition of this title.

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