基本信息·出版社：Portfolio ·页码：512 页 ·出版日期：2004年12月 ·ISBN：1591840511 ·条形码：9781591840510 ·版本：3 ·装帧：平装 ·开本：16开 ...
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The Vest-Pocket MBA: Third Edition |
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The Vest-Pocket MBA: Third Edition |
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基本信息·出版社：Portfolio
·页码：512 页
·出版日期：2004年12月
·ISBN：1591840511
·条形码：9781591840510
·版本：3
·装帧：平装
·开本：16开 Pages Per Sheet
·外文书名：MBA袖珍手册
内容简介 Book DescriptionThis bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople.
Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers: accounting, finance, break-even analysis, investment evaluation, capital budgeting, business law, risk minimization, marketing, and international trade.
The Vest-Pocket MBA offers a wealth of guidelines, illustrations, and how-to’s for the modern decision-maker, from the B-school student to the senior executive.
Book Dimension length: (cm)21.7 width:(cm)10.4
作者简介 Jae K. Shim, Ph.D., is professor of business at California State University, Long Beach, and CEO of Delta Consulting Company, a management consulting and training firm. He has been a consultant to commercial and nonprofit organizations over 30 years, and has over 50 college and professional books to his credit, including The Vest-Pocket CPA and The Vest-Pocket CFO.
Joel G. Siegel, Ph.D, CPA, is a professor of accounting and finance at Queens College of the City University of New York, and is a financial consultant. He is the author of 65 published books and over 300 articles.
Abraham J. Simon, Ph.D, CPA, is a professor of accounting and information systems at Queens College of the City University of New York.
目录 1 Strategic management and operations management (OM)
2 Management
3 Marketing
4 Business law
5 Financial statements, the Sarbanes-Oxley Act, and corporate governance
6 How to evaluate and improve a company's financial performance
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