基本信息·出版社：McGraw-Hill Companies ·页码：221 页 ·出版日期：2001年12月 ·ISBN：0071189130 ·条形码：9780071189132 ·版本：1 ·装帧：平装 ...
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Corporate Turnaround: Strategies for Renewal |
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Corporate Turnaround: Strategies for Renewal |
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基本信息·出版社：McGraw-Hill Companies
·页码：221 页
·出版日期：2001年12月
·ISBN：0071189130
·条形码：9780071189132
·版本：1
·装帧：平装
·开本：20开 Pages Per Sheet
·外文书名：公司重组
内容简介 Book DescriptionFocusing on the asset utilization philosophy "Corporate Turnarounds" reveals practical, action-oriented methods that can be implemented in a wide variety of turnaround situations. Covering areas from protection of jobs to selection of the ideal CEO, this work argues against surgical cost cutting, reduction of workforce and factory shutdowns in favour of better utilization of the existing assets of a struggling firm, in order to restore it as a vital viable organization.
From the CoverbackCorporate Turnaround addresses these vital questions:
* How are sick companies to be managed?
* What are the special conditions that must be created to transform them into viable corporations?
* What should be the philosophy of turnaround management?
This book delves into diverse and vital aspects such as issues of protection of jobs, vested interests, managerial ineptitude, selection of the ideal CEO, and turnaround strategy options.
Corporate Turnaround is based on the experiences of a professional who was successful in managing a turnaround and two start-up companies. An outcome of Pradip Chanda's experience in the United Kingdom and India, it describes strategies based on the asset utilization philosophy, a model successfully used in the post-OPEC economics and in European countries. The asset utilization approach is based on the evaluation of a unit's assets independent of its conventional usage and potential as a "standalone" revenue generator.
With its focus on practical, action-oriented methods that can be implemented, the book is a trendsetter in its content and writing style.
Book Dimension length: (cm)22.6 width:(cm)15.4
作者简介 Pradip Chanda is chairman of MMS India Pvt.Ltd., a strategic management consulting company that focuses on start-ups, turnarounds, and corporate restructuring.
Pradip started his working life with Hindustan Lever Ltd. as a management trainee in 1966. He switched to SmithKline & Beecham in 1969, where he held senior marketing positions in India and the UK.
Pradip changed over to general management when he was invited to take over the job of President and Chief Executive Officer of the ailing Gramophone Co. of India Ltd., better known to the trade and customers alike as HMV, in 1985. The turnaround of HMV's operations is perhaps the most successful such case in India.
媒体推荐 Reviews Synopsis Focusing on the asset utilization philosophy "Corporate Turnarounds" reveals practical, action-oriented methods that can be implemented in a wide variety of turnaround situations. Covering areas from protection of jobs to selection of the ideal CEO, this work argues against surgical cost cutting, reduction of workforce and factory shutdowns in favour of better utilization of the existing assets of a struggling firm, in order to restore it as a vital viable organization.
