How Not to Come Second: The Art of Winning Business Pitches
基本信息·出版社：Cyan Communications ·页码：192 页 ·出版日期：2006年05月 ·ISBN：1904879624 ·条形码：9781904879626 ·装帧：精装 ·正文语种： ...
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基本信息·出版社：Cyan Communications
·页码：192 页
·出版日期：2006年05月
·ISBN：1904879624
·条形码：9781904879626
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals. Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.
作者简介 David Kean has over 20 years experience at the UK's largest advertising agencies, running client business on brands such as BT, Canon, General Motors, FIFA, Tango and McDonald's. In 2000, David was the highest rated new business director in London's adland according to Campaign magazine's league table. He is currently European Business Development Director of Diversified Agency Services (part of the Omnicom Group) and a leading provider of pitch consultancy and training.
媒体推荐 Dominic Mills, Editorial Director of Campaign, Marketing & Media Week "If I were a client, I'd make sure any agency pitching to me had read this book."
Tom Watson, Former vice-chairman of Omnicom "The quintessential book on pitching and winning new business - a definitive guide on how to do it right."
William Stancer, Global Director of Marketing Resources, Accenture "Invaluable for anyone in professional services to improve their win rate."
