基本信息·出版社：Wiley ·页码：288 页 ·出版日期：2001年12月 ·ISBN：0471383600 ·条形码：9780471383604 ·装帧：精装 ·正文语种：英语 ·外文书 ...
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The Murdoch Mission: The Digital Transformation of a Media Empire |
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The Murdoch Mission: The Digital Transformation of a Media Empire |
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基本信息·出版社：Wiley
·页码：288 页
·出版日期：2001年12月
·ISBN：0471383600
·条形码：9780471383604
·装帧：精装
·正文语种：英语
·外文书名：默多克的新世纪: 一个媒体帝国的数字化改造
内容简介 在线阅读本书
A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.
The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.
Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.
Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.
作者简介 WENDY GOLDMAN ROHM is an award-winning journalist and bestselling author of The Microsoft File: The Secret Case Against Bill Gates. She has served as correspondent for numerous national and international publications, including Talk magazine; the Financial Times (UK); Wired; the New York Times Syndicate International; the Chicago Tribune; the Boston Globe; Los Angeles Times; Interactive Week; and PC Week. Rohm has also appeared on numerous national television and radio broadcasts, including the Today show, CNN, CNBC, BBC Radio, NPR's Marketplace, and more. Rohm lives with her daughter in Evanston, Illinois. She welcomes correspondence at: wwendyrohm@cs.com
媒体推荐 Review "...a must read for Murdoch-watchers and television people." (Eurobusiness, April 2002)
