基本信息·出版社：Harvard Business School Press ·页码：240 页 ·出版日期：2007年11月 ·ISBN：1422103358 ·International Standard Book Number： ...
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Value Merchants: Demonstrating and Documenting Superior Value in Business Market |
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Value Merchants: Demonstrating and Documenting Superior Value in Business Market |
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基本信息·出版社：Harvard Business School Press
·页码：240 页
·出版日期：2007年11月
·ISBN：1422103358
·International Standard Book Number：1422103358
·条形码：9781422103357
·EAN：9781422103357
·版本：1
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyway at the higher price.
Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver.
Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers as well as your customers.
作者简介 James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution at the Kellogg School of Management, Northwestern University. Nirmalya Kumar is Professor of Marketing and Director of the Centre for Marketing of Aditya V. Birla Indian Centre, London Business School. James A. Narus is a Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University.
媒体推荐 ...a set of business techniques to estimate the value of your market offerings and create propositions that resonate with customers. --CRM.com, November 1, 2007
|a must-read for those toiling in the business-to-buiness realm. --CorporateReport Wisconsin, December 1, 2007
...offers a great value to its readers...illustrates how to formulate value propositions that resonate with customers. --Modern Casting, May 1, 2008
