Every Business Is a Growth Business: How Your Company Can Prosper Year After Yea

商家名称	信用等级	购买信息	订购本书
		Every Business Is a Growth Business: How Your Company Can Prosper Year After Yea
		Every Business Is a Growth Business: How Your Company Can Prosper Year After Yea

基本信息·出版社：Random House USA Inc
·页码：342 页
·出版日期：2003年03月
·ISBN：0812933052
·条形码：9780812933055
·装帧：平装
·外文书名：每家公司都是成长的公司

内容简介 Book Description
What's the number one item on every company's agenda?

Profitable Growth.

Every Business Is a Growth Business is your one-stop guide to making profitable growth happen. It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.

Charan and Tichy have worked with some of the world's leading executives--people such as Jack Welch of GE, Eckhard Pfeiffer of Compaq, Larry Bossidy of Allied Signal, John Reed of Citigroup, Dick Brown of Cable & Wireless, Alex Trotman and Jacques Nasser of Ford, and the senior management of Coca-Cola--who have transformed their companies into profitable growth machines. Every Business Is a Growth Business is a distillation of what the authors and these unique leaders have learned about profitable growth:


If your business isn't growing sustainably and profitably, it's dying.
Any business can grow profitably. There is no such thing as a mature business.
A company grows because growth is in the corporate mindset, created by the company's leaders.
The mindset of growth starts at the top, but it must reach all the way to the bottom.
Sustainable growth is profitable and capital-efficient.
"Broadening your pond," changing your company's genetic code, developing a growth strategy from the outside in, and other unique ideas.


Every Business Is a Growth Business includes inside accounts of how GE Medical, Allied Signal, Compaq, Citibank, Reynolds and Reynolds, Praxair, and GE Capital developed profitable growth strategies. It includes "The Handbook for Growth," a highly practical guide that will be an immense help as you and your team develop your company's profitable growth strategy.

作者简介 Ram Charan has advised CEOs and worked with boards of directors, and he was named in Business Week's top ten for in-house executive education. Some of his current clients include Citigroup, DuPont, Ford, General Electric, Bell Atlantic, Compaq, Warner-Lambert, Tek-tronix, Allied Signal, Cable & Wireless, KeraVision, and Universal Studios. He has been on the faculty of both the Harvard Business School and Northwestern University and is also the author of Boards at Work.

Noel M. Tichy is a professor at the University of Michigan Business School and a worldwide consultant specializing in leadership and organizational transformation. His previous books include The Leadership Engine (with Eli Cohen) and Control Your Destiny or Someone Else Will (with Stratford Sherman).

媒体推荐 "Charan and Tichy offer a compelling, no-nonsense approach to achieving top-line growth and bottom-line results. A must-read for leaders across all industries."
--Ray Lane, president and COO, Oracle Corporation

"Once again, we are afforded the opportunity to learn and grow from the incredible talents of Ram Charan and Noel Tichy. A practical and provocative book that challenges conventional thinking about growth. This is the new Breakfast of Champions for today's business leader."
--Robert E. Knowling, Jr., president and CEO, Covad Communications

"Charan and Tichy outline a way of opening up a business leader's thinking to see where new growth is to be found."
--Lester Thurow, MIT Sloan School of Management; author, The Future of Capitalism

"I have made Every Business Is a Growth Business required reading for my seventy most senior people. Ram Charan and Noel Tichy have created a framework for thinking that's realistic and practical, one that opens minds to new ways of growing a business. And reading about leaders whose stories they tell--it's like being in the same room with these people."
--Chad Holliday, president and CEO, DuPont

"For business today, it's the end of the world as we know it [and] Ram Charan and Noel Tichy incisively identify the key challenges we face. Further, they bring to life the cultural transformations necessary for companies to achieve sustainable, profitable growth--and perpetual success in any industry. Charan and Tichy are compelling voices."
--Peter A. Georgescu, chairman and CEO, Young & Rubicam

"A great blend of hard-nosed, straightforward advice mixed with a dash of theory and a tool kit for growth. Ram Charan and Noel Tichy make the impossible become possible with insights gleaned from many of the world's best business leaders."
--Steve Miller, Committee of Managing Directors, Shell International

"Engaging and disarmingly direct counsel on how winning leaders--at all levels, in every business--can push their organizations toward responsible growth, no matter how mature their markets or difficult their competition."
--Melvin R. Goodes, chairman and CEO, Warner-Lambert

"The global economy is to the modern corporation what the African savanna was to early man: an environment which requires the utmost in adaptive skills to survive and ultimately prosper. Ram Charan and Noel Tichy understand, as few others do, that growth is an absolute imperative in all companies and offer fresh insights into finding new avenues of growth."
--Bill Stavropoulos, president and CEO, Dow Chemical

编辑推荐 Amazon.com
"There's no such thing as a mature business," only a growth business, write leading business consultants Ram Charan and Noel M. Tichy. Every Business Is a Growth Business is a step-by-step manual for turning any company into an expanding company. The book is packed with real-world examples and key concepts for executives to get their businesses on an upward trajectory.
Charan and Tichy assert that growth requires sticking to two principles: "strategy from the outside in" and "changing the genetic code." The first means putting yourself in your customers' shoes and asking what are their needs and how are they changing. From this perspective, a company can redefine its market and come up with creative ways to expand demand. The second principle, changing the genetic code, means revamping the corporate culture so that a new mindset for growth can thrive. As anyone who has ever worked in a company knows, corporate culture is a hard thing to overhaul. The book gives concrete steps to make that happen; sometimes it requires whole new leadership.

Charan, who has been on the faculty of the Harvard Business School and Northwestern University, and Tichy, a professor at the University of Michigan Business School, speak from experience. They've advised companies such as Royal Dutch/Shell and Mercedes-Benz. One of their heroes is the late Roberto Goizueta of Coca-Cola. When Goizueta took over, the company was on cruise control. It dominated the U.S. soft- drink industry--a market that many experts believed was mature with nowhere to grow. Under conventional thinking, Coca-Cola was maxed out: it would do well just to defend each tenth of a percent of market share against archrival PepsiCo. But in the 1980s, Goizueta framed the question of market share in a different way. Goizueta got his top executives to see that globally, Coca-Cola accounted for less than 2 ounces of the 64 ounces of fluid that each of the world's 4.4 billion people drank on average every day. In one simple stroke, he redefined the market and opened vast new areas of opportunity for his company. Coca-Cola became an immensely successful growth company under his leadership. Similar stories about Compaq, Citibank, and other companies abound. Every Business Is a Growth Business is an inspiring and practical book for business leaders looking to grow their company. --Dan Ring --This text refers to an out of print or unavailable edition of this title.

Amazon.com Audiobook Review
Everyone wants growth, coauthor Noel Tichy explains on this audiocassette, but how many businesses are truly geared toward that end? At a time when the business cycle demands growth--or businesses risk death--but when so many businesses have already grown beyond anyone's wildest expectations, it's hard for companies not to circle the wagons and protect what they've already gained. If you can get past Tichy's somewhat droning delivery and his excessive use of "think-out-of-the-box"-level clichés and buzzwords, you'll find the secrets to continual growth for your company. Or, if you're an investor, you'll get insights into why some companies keep growing while others stagnate, and thus learn new ways to choose the best companies to stake your retirement funds on. (Running time: three hours, two cassettes) --Lou Schuler --This text refers to an out of print or unavailable edition of this title.


专业书评 From Publishers Weekly
Consultants Charan and Tichy systematically destroy one of the last crutches that weak managers lean on. There is, they argue persuasively, no such thing as a mature business; intriguingly, the best managers?many of whom the authors interviewed here?never thought there was. Citing such classic cases as Coca-Cola, Tichy (Control Your Destiny or Someone Else Will) and Charan (Boards at Work) point out that business's current fascination with "core competencies" is partly to blame for hindering growth. While there is something to be said for concentrating on what you do best, such a focus, they note, keeps companies looking inward at the very time they need to look outward to find opportunities for growth. For example, once Coke defined its competition as all beverages and not just soft drinks, its sales took off. The book is far longer than it needs to be, however, as the authors repeatedly cite multiple secondhand sources to make the same point instead of relying on their own interviews, and frequently quote their own previous work. An extensive "handbook" (the last of four parts) is perhaps the most useful section: it includes exercises showing readers how to apply the authors' ideas to their own businesses in a manner more lucid than most of the competition.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal
The authors say loudly and clearly that "if your company isn't growing, sustainably and profitably, it's dying." How to counter that? Real-world case studies are offered as evidence, with practical growth strategies.
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From AudioFile
It's apt that Noel Tichy begins Every Business Is a Growth Business: How Your Company Can Prosper Year After Year with a story about Roberto Goiuzeta of Coca-Cola. "The enemy is coffee, milk, tea, the enemy is water," he told the people of Coke. He saw that Coke was a small fish in a huge pond, not at all an obvious notion in a time when it was considered the threatened leader in a mature business. "Grow or die," reads co-author (with Ram Charan) Tichy. His presentation is strident and assured, perhaps even a bit on the snobby side. The tone is perfect for CEO listeners, particularly those who want to do rapid change. Tichy is one of the most polished and pragmatic strategy evangelists. His books are widely read, and this abridgment is a quick way to get the book during a daily commute. M.P. (c)AudioFile, Portland, Maine --This text refers to an out of print or unavailable edition of this title.

From Booklist
Charan is author of Boards at Work: How Corporate Boards Create Competitive Advantage (1998) as well as a number of articles for the Harvard Business Review. Tichy profiled General Electric and its CEO Jack Welch in a book he wrote with Stratford Sherman, Control Your Destiny or Someone Else Will (1993). The pair frequently team as consultants, and here they reiterate the mantra of growth they preach to corporate clients large and small. They assert that "there's no such thing as a mature business." Corporate leaders must redefine their markets and even their industries. Using their favorite example, they argue that Coca-Cola may have a 35 percent share of the soft-drink market, but its percentage of all the fluid consumed by the world's population each day is immeasurably small; therefore, Coke has unlimited growth potential. Using the results of their work with such clients as Citibank, Compaq, GE, and AlliedSignal, Charan and Tichy show how they have helped change mind-sets, design strategies, and align organizations for growth. David Rouse --This text refers to an out of print or unavailable edition of this title.

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