浙江省2013年1月高等教育自学考试 经贸英语试题
课程代码：02635
请考生按规定用笔将所有试题的答案涂、写在答题纸上。
选择题部分
注意事项：
1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。
I.Multiple choices.(20%)(选出符合题目要求的选项并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。)
1.The husband was viewed _______ a “model husband”.
A.for B.as
C.into D.of
2.In many jurisdictions this right can be obtained only _______ money damages would be insufficient to compensate one of the parties.
A.when B.whose
C.where D.what
3.The company _______trade with South Africa in 1980.
A.initial B.initiation
C.initiated D.initiate
4.In recent cases, however, such contracts have usually been regarded_______ merely voidable.
A.as B.to
C.for D.like
5.The contract may be affirmed by that person _______ attainment of full age.
A.on B.for
C.at D.in
6.The excellent reviews given to the TV play _______ its success.
A.led B.ensured
C.lost D.destroyed
7.The manufacturers won’t take the _______ for damage caused by misuse.
A.duty B.responsibility
C.reliability D.reputation
8.The boss was so impatient that the employees always answered his quesitons _______.
A.carelessly B.freely
C.bravely D.cautiously
9.Under the _______ she had to accept the job.
A.rules B.circumstances
C.occasion D.convention
10.The company _______ its customers a new catalogue every half year.
A.formulates B.requires
C.forwards D.dispatch
11.The goods must be packed according to the buyer’s _______ or the buyer won’t make the payment.
A.instructions B.order
C.inspiration D.construction
12.We have reduced the quantity _______800 _______400 kilos.
A.at, to B.from, to
C.with, and D.to, from
13.For the transaction, the exporter insisted _______payment by L/C.
A.for B.on
C.at D.in
14._______what sum shall we open the letter of credit?
A.To B.At
C.Under D.For
15.They must find new markets _______their commodities.
A.for B.with
C.of D.through
16.We agreed _______more specific payment terms.
A.on B.in
C.to D.at
17.Extra expenses are to be borne _______me.
A.through B.with
C.by D.for
18.The consignment is delivered _______all the charges paid.
A.in B.by
C.with D.through
19.Owing _______unusual shortage of stock, this offer is made subject to the goods being unsold.
A.for B.at
C.to D.with
20.There are trade exhibitions going on all over China _______this time of the year.
A.at B.from
C.in D.for
II.Reading Comprehension (20%)(选出符合题目要求的选项并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。)
Questions 21 to 25 are based on the following passage:
In the past twenty years, though its economy was developing rapidly, China remains a developing country. Different from developed countries, which are well known for their abundance of capital and high cost of labor resources, China has plenty of low cost labor resources but lacks in capital. Difference in company resources has resulted in very different manufacturing process and corporation culture in China.
For a manufacturing enterprise, labor and equipment are two resources that can replace each other in a wide range. In developed countries, as a result of high labor cost and relevant abundant capital, enterprises often employ much more capital and equipment to replace the high cost labor resources when they design their enterprise projects. However in China, especially for middle and small private enterprises, capital often comes from private funding, capital is an insufficient resource. Also, China is a developing country with a massive population, and never lacks of labor force. When an enterprise designs the manufacturing process, it is very reasonable to use more labor and less equipment.
With the continuous growth of Chinese international trade in China, especially after China joined WTO, Chinese enterprises gradually enter the world market. On the other hand, enterprises from developed countries are also more and more involved in Chinese market. Two markets are gradually merging and two kinds of enterprises begin to compete in the same market. A real global market is forming and global manufacturing resources are being reorganized. Manufacturing process will be optimized to a new and uniform concept. This mutative process will have great influence over the world market. For Chinese enterprises, this change will bring more chances as well as more challenges.
21.According to the author, _______has resulted in very different manufacturing process and corporation culture in China.
A. difference in social systems B. difference in economy systems
C. difference in company resources D. difference in cultural backgrounds
22.How do the enterprises in developed countries design their enterprise projects?
A. Enterprises often employ much more capital and equipment to replace the high cost labor resources when they design their enterprise projects.
B. Enterprises often use more labor and less equipment when they design their enterprise projects.
C. Enterprises prefer to apply high technologies when they design their enterprise projects.
D. None of these.
23.When Chinese enterprises design the manufacturing process, they use more labor and less equipment. This is because _______.
A. labor and equipment are two resources that can replace each other in a wide range.
B. capital is insufficient for them
C. China doesn’t lack in labor force.
D. both B and C.
24.Which of the following is not right?
A. For a manufacturing enterprise, labor and equipment are two resources that can replace each other in a wide range.
B. Private funding is the only way for Chinese enterprises to raise capital.
C. Capital is abundant in developed countries.
D. The labor cost in developed countries is very high.
25.The manufacturing process will be optimized because_______.
A. Chinese enterprises gradually enter the world market and enterprises from developed countries are also more and more involved in Chinese market.
B. Two markets are gradually merging and two kinds of enterprises begin to compete in the same market.
C. A real global market is forming and global manufacturing resources are being reorganized.
D. A,B and C .
Questions 26 to 30 are based on the following passage:
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership(客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: (1) anxious fliers—those concerned with safety, relaxation, and cleanliness and (2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
26.What’s the author’s purpose in writing this passage?
A. To show the inability of trains to compete with planes with respect to speed and convenience.
B. To stress the influence of the automobile on America’s standard of convenience.
C. To emphasize the function of travel agencies in market promotion.
D. To illustrate the important role of persuasive communication in changing consumer attitudes.
27.It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that _______.
A. trains were not suitable for short distance passenger transportation
B. trains were not the fastest and most convenient form of transportation
C. trains were not as fast and convenient as they used to be
D. trains could not compete with planes in terms of luxury and convenience
28.To encourage consumers to travel by train, DDB Needham emphasized _______.
A. the freedom and convenience provided on trians
B. the practical aspects of train trips
C. the adventurous aspects of train trips
D. the safety and cleanliness of train trips
29.The train ads were placed among family-oriented TV programs involving nature and America because _______.
A. they could focus on meaningful travel experiences
B. they could increase the effectiveness of the TV programs
C. their profits could be increased by some 15 percent
D. most travel-lovers and nervous fliers were believed to be among the audiences
30.According to the passage, the Empire Builder enjoyed an increase in ridership and profits because _______.
A. the attractiveness of its name and route was effectively advertised
B. it provided an exciting travel experience
C. its passengers could enjoy the great western outdoors
D. it was widely advertised in newspapers and magazines in Chicago and Seatle
非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。
III.Put the following phrases into Chinese.(10%)
31.natural resources
32.import restrictions
33.desk research
34.OECD
35.Pilot Model
IV.Put the following phrases into English.(10%)
36.跨国公司
37.产品展示
38.出口标签
39.债券市场
40.扰乱市场
