Another thing we mustn’t forget is the ‘small ads.’ Which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the’ hatch,match and dispatch’ columns; but by far the most fascinating section is the personal or ‘agnoy’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
