A.indirect
B.direct
C.regulated
D.irregular
【答案】B
17.Most producers do not sell their goods directly to _____.( )。
A.final users
B.retailers
C.wholesalers
D.selling agents
【答案】A
18.Promotional success results from( )。
A.a combination of communication efforts
B.good advertising
C.television advertising
D.internet access
【答案】A
19.Advertising is：( )。
A.Personal paid form of communication.
B.A non personal paid form of communication.
C.Using coupons to obtain discounts.
D.Sending publicity material to named respondents.
【答案】B
20.Promotion activities other than advertising， publicity， and personal selling that stimulate interest， trial or purchase by final customers or others in the channel is called：( )。
A.pushing
B.pulling
C.sales promotion
D.integrated marketing communications
【答案】C
21.Personal selling involves：( )。
A.selling a product over the internet
B.selling a product through personal recommendations.
C.selling a product one to one.
D.selling a product through multiple chains.
【答案】B
22.Which of the following is not a method of promotion?( )。
A.product development
B.advertising
C.personal selling
D.publicity
【答案】B
23.When GM sends sales representatives to encourage dealers to stock more minivans， it is using( )。
A.publicity
B.advertising
C.personal selling
D.sales promotion
【答案】C
24.A firm uses the markup pricing method.The cost price of the product is $495 and the markup percentage is 33.3%.What will the selling price be?( )。
A.$165
B.$220
C.$495
D.$660
【答案】D
25.Documentary drafts require various shipping documents such as ____.( )。
A.bills of lading
B.insurance certificates
C.commercial invoices
D.A， B， and C
【答案】D
26.If a letter of credit can be neither cancelled nor modified without the consent of all parties， it is known as _____.( )。
A.revolving
B.irrevocable
C.revocable
D.unconfirmed
【答案】B
27.This document is needed for preferential rates of import duties.( )。
A.certificate of origin
B.inspection certificate
C.special purpose document
D.insurance certificate
【答案】A
28.A foreign importer agrees to pay CIF.What has the importer agreed to pay?( )。
A.a currency exchange fee
B.a free on board freight fee
C.cost， insurance， and freight to the destination
D.freight to a named port
【答案】C
29.A commercial invoice is issued by _____.( )。
A.exporter
B.exporter's bank
C.importer
D.importer's bank
【答案】A
30.A bill of lading does not serve this function.( )。
A.document of title
B.receipt of goods
C.insurance certificate
D.contract of carriage
【答案】C
