Ⅰ.Choose the best answer (30%)：
1.The GATT negotiations that created the WTO were known as the：( )。
A.Kennedy Round
B.Tokyo Round
C.Geneva Round
D.Uruguay Round
【答案】D
2.The purpose of the General Agreement on Tariffs and Trade (GATT) was to：( )。
A.attract emerging economies into trade alliances with the United States.
B.eliminate barriers to free trade.
C.regulate currency rates.
D.set fair labor standards for the industrialized nations.
【答案】B
3.Which of the following in not a form of non-tariff barriers to trade?( )。
A.Customs duty
B.Quotas
C.Subsidies
D.Standards
【答案】A
4.A penalty duty to offset a subsidy is：( )。
A.protective tariff
B.revenue tariff
C.anti-dumping tariff
D.countervailing tariff
【答案】D
5.If foreign official make it time-consuming and complicated to get goods through customs， this is an example of a：( )。
A.tariff
B.customs inspection procedure
C.quota
D.government procurement practice
【答案】B
6.Russia imposed limits on how much poultry， beef and pork could be imported into the nation from the EU.What type of non-tariff barrier did Russia use?( )。
A.quota
B.subsidy
C.customs classification
D.duties
【答案】A
7.A tax of 20 cents per unit of imported cheese would be an example of( )。
A.a tariff
B.a quota
C.a green barrier
D.a licence
【答案】A
8.What is marketing?( )。
A.Setting up a market stall
B.Buying as many products as you can
C.Selling as many products as possible
D.Identifying and satisfying consumer needs and wants.
【答案】D
9.Polaroid is aiming its Cool Cam camera at teenagers.Teenagers are Polaroid’s：( )。
A.audience
B.target audience
C.target market
D.focus group
【答案】C
10.There are four main elements of the marketing mix.Three of these are distribution， price， and communication.What is the fourth element?( )。
A.packaging
B.consumer behavior
C.product
D.logistics
【答案】C
11.Which of the “4P’s” of the marketing mix concern how much a customer pays for the good or service being offered?( )。
A.promotion
B.place
C.product
D.price
【答案】A
12.A business wishes to meet the needs and wants of customers better by delivering a high quality service.Which element of the marketing mix will the business focus of to achieve this?( )。
A.product
B.place
C.promotion
D.price
【答案】A
13.Kimberley Scott is a large business that makes the toilet tissue known as “Andrex”.What is “Andrex” for Kimberley Scott?( )。
A.A trade mark
B.A service
C.A market segment
D.A brand name
【答案】A
14.The way in which products are sold is known as a：( )。
A.marketing channel
B.distribution channel
C.promotional channel
D.marketing source
【答案】B
15.Distribution is one of the four marketing mix variables because( )。
A.products must be available when and where consumers want to purchase them.
B.it increases the cost of goods.
C.it keeps wholesalers busy.
D.all of the above.
【答案】A
