Finally, even if those three businesses failed because of the old location, the author still commits a fallacy of false analogy by simply equating the Cumquat Café with the three different businesses. Without better evidence showing enough similarities between the Café and those businesses, it is unwarranted to say that if it didn’t leave the old place, the Café would suffer the same fate as those later business (businesses). In fact, it is entirely possible that near the old location there are many customers who frequently go to a Café but seldom go to tanning salon, antique emporium or pet-grooming shop. If true, the conclusion that the Café cannot succeed at the old location is dubious at best.
In sum, based on the reasons I listed above, the argument is logically flawed and therefore unconvincing as it stands. To bolster it, the author should provide better evidence that (1) the Cumquat Café’s revenue has increased or at least remained stable during the two years after it moved to the new place (2) the business failure of the three later businesses is only caused by the bad location (3) the Cumquat Café and these three businesses share enough similarities to suffer the same fate.
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