I'm Feeling Lucky: The Confessions of Google Employee Number 59

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		I'm Feeling Lucky: The Confessions of Google Employee Number 59
		I'm Feeling Lucky: The Confessions of Google Employee Number 59

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

网友对I'm Feeling Lucky: The Confessions of Google Employee Number 59的评论

还没看，质量一般，价钱可以。。。。。。。。。

想了解谷歌的人必看。

首先对于进口书，卓越的价格已经很低了。而且这本书才发行不久就有了货源，价格又有优惠实在很难得

I ordered the Kindle version of this book while on vacation in Cornwall, England. I read it all the way through in a few days because I was spellbound. It is simply the story of the author's experience as a marketing guy at Google from 1999 through 2005--some crucial years in the growth of the company and the whole phenomenon that is Google.

Not only was it interesting to learn about the engineer-centered culture, the founders as cult figures, the corporate value against paying for marketing, and the "do no evil" slogan, but the adventures of this particular guy held my attention. He was a 41 year old married guy with kids trying to keep up with the 24/7 youth culture at Google and it was not easy. He used a lot of self-deprecating humor and managed to sound like a friend relating a story. He names the names of his co-workers and leaders, so you will learn about the key players at Google, many of whom are still there, such as CEO and founder Larry Page.

The author did a very, very good job of providing layman-friendly explanations of technical issues, such as the nature of the search algorithm, capacity issues for such a high-volume site, and the process of developing new apps. It is a long book and goes into some detail about various epochs and episodes, but I never got bored. He is a clever writer (a marketing guy, after all), and I stayed on board through all 400 or so pages. I only wish he had stayed at Google longer or that some other Google person would write the 2005-2012 book.

This book is recommended whether you already know a lot about Google or not. If you are interested in Google, read this book! Reading this book has helped me understand why Google is in trouble today with the FTC threatening to sue. Google leadership is still suffering from the hubris and lack of corporate savvy described here. Being great at meeting technical challenges (which Google excels at) does not make a company also great at maneuvering in the business world as a HUGE public corporation. Bottom line is I thoroughly enjoyed this book.

I found this to be a very engaging read into the early formative days of Google. Writing style suits the topic well -- provides sufficient level of technical detail while maintaining the relevant topic. I found the parts dealing with Marissa Mayer particular interesting, being written long before her departure to Yahoo! I've only been casually interested in her story, just mostly what I read in the news -- but this book provides another view into her modes and methods of leadership...

On a personal/subjective note: I've never been a big fan of Google (for various reasons), and a lot of my suppositions are reaffirmed by this book. Mr. Edwards doesn't seem to have an agenda against Google, however there is some apparent tension evident in the comments and general handling of some topics. Personally, I find the way that he recounts his departure as reprehensible -- 'Google: uhh, I can't figure out where you fit in, so goodbye' (paraphrasing here).

Anyway, well worth the read. I wish the best for Mr. Edwards, and keep a jaundiced eye toward Google...

Have you wondered about these questions: How did Google capture the Search market? Who were the other major players in Search? What did Google's initial hosting environment look like? What kind of a relationship did Google have with Yahoo in the early days? How did Google start making money from Ads? How did Gmail come about? Who is Marissa Mayer and what (and how) did she do at Google? How was orkut released?

In a tone similar to Born to Run by Christopher McDougall, Doug (a middle-aged branding executive and employee #59) takes us through a journey of the Google "tribe" in its early days. Narrating objectively and with journalistic excellence, he describes how decisions were made based on frugality, efficiency and "not being evil" and how each engineer had the power to make the next billion dollar idea happen. He also does not shudder away from the not-so-great aspects of the company describing some of the controversies that happened during his time. I found it hard to put this book down and wished that he had stayed longer at Google so that he could have covered some of the more recent events. Overall, a great book and a must read even if you plan on picking up only one book about Google.

This a very good look at this technology in its early years. We get a inside view at the conflicts, successes , strategies , and competitive landscape that they had to confront. The pace of change is quite breathtaking and means everyone is working all the time. There is some effort to address this issue of being at work all the time with out meaningfull time off and how that affects the authors personal relationships. We are told that there is a price to pay for the all encompassing work schedule. This is the confession to wife, children and family that work comes first. Many careers are like that and it takes some major juggling to make it work for the author and his family.

I thought the comparsison and contrast of his previous employment in less stressfully environment was insightfully. Older established companies he had worked for we're not at the cutting edge of technology and were losing the race . They had grown complacent and falling further behind these juggernauts. But he did get two weeks paid vacation and holidays off to be with the family. We don't get a clear answer on where the balance comes in between work and play.

Gourmet food keeps the troops happy and many other perks makes the long hours more palitable. Giving employees time to work on there on projects is a stroke of genius. It gets workers to buy more into the bigger goals of the firm and there own projects as well.

This is a worthwhile read of the life and times of one of the original employees.

This isn't just some factual account of events in Google's history. After all, Doug has been known as "the voice of Google" given his involvement in most of Google's user interactions and communications. Thus the book is written in that particular voice - a narrative that is able to address even the most technical concerns related while still making it approachable to the average user. After all, Doug is a marketing guy at heart and never claimed to be an engineer. Some have found the language to be too simplistic at times, but I found it vibrant and refreshing in tone and thus a pleasure to read even when discussing the more stressful situations Doug had to deal with.

Thus the book flows along two lines. On the one hand, it provides a striking inside look at Google's early history including milestone events such as their first search deal with AOL and the development of AdWords. But at the same time it's really just the tale of a marketing guy trying to redefine the job based on the technically-driven and data-obsessed engineers that were fundamental to growing Google to the company that it is today.

The book has certainly given me a lot to think about in terms of both my own marketing job and Google as a company. While Doug makes sure to tell all sides of the story and not just the warm and fuzzy stuff, he does seem to have a particular slant here - one last message as Google's voice that he has to deliver. If anything, this feels like Doug's last message to us users - an attempt to explain how Google operates at its core and thus presents a different view of the company given the big decisions it makes that get splashed all over the news. Google isn't quite the information monster and privacy villain that many present it to be. But it is moving solely to the beat of its own drum and its own concept of what they feel is in the best interests of the user.

At the same time, it's an amazing exploration of marketing and how the old concepts may not quite work in the increasingly product-aligned world that we live in. Branding goes beyond just thinking of the company as a whole but building images and ideas around individual product lines, especially in a tech world.

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