| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Dogfight: How Apple and Google Went to War and Started a Revolution |  |
 |
|
Dogfight: How Apple and Google Went to War and Started a Revolution | |
Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technology
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
“In Dogfight, Fred Vogelstein deploys interviews with executives and key engineers from both companies to tell a refreshing inside story. If anyone wants to see why Silicon Valley still dominates global innovation, start here.” ―Nature
“Loaded with fresh, never-before-reported details.” ―Fortune
“Adept and well-reported . . . Colorful.” ―The New Yorker
“Engaging and informative.” ―The Boston Globe
“Old-school journalism that has plenty to say about the new media and how we absorb information today.” ―Kirkus Reviews
作者简介Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the tech and media industries. He has been a staff writer for Fortune, The Wall Street Journal, and U.S. News & World Report. His work has also appeared in The New York Times Magazine, The Los Angeles Times, and The Washington Post.
网友对Dogfight: How Apple and Google Went to War and Started a Revolution的评论
The first part of the book deals with the product-development war between Apple and Google. Very dramatic, insightful and well-written. Apart from the dramatic work stories from the insiders at Google and Apple, it also covers a number of strategic non-trivial points, and is a very good read.
The last part opens up a general topic of 'where is the revolution headed' and describes the current relationship tension between the media companies (who provides content) and the 'internet' companies (who are increasingly providing the platform, e.g. Netflix). Typically, this part should be a book by itself, if it has to rise above what most people already know. The treatment of this topic in the book is weak, and makes for a scattered last part.
I read this on a recent flight and highly recommend it. As someone who was at many of Apple's product launches, I'm impressed by the unofficial stories that the author was able to unearth. This is a thoughtful, deeply researched, and enjoyable book to read.
For many of us, it was never Apple vs Google but Apple AND Google. I remember getting the 1st generation iPhone and thinking it was the perfect pairing, like chocolate and peanut butter in a Reese's peanut butter cup. Apple's pristine hardware design and user interface and Google powering some of the services. In fact, I wished for more....I wanted Apple to partner with Google and outsource all of the backend mess that was MobileMe to them. Mail, calendaring, everything...let Google do it but have Apple redo the user experience as only Apple can do. Alas, that was not to be.
Although there is a bit of bias towards Google in this book, I think Fred Vogelstein does a good job filling in some of the gaps with regards to the schism between these two industry giants. We, as outsiders, only saw so much and Vogelstein has opened the window a little wilder. While I doubt that this account truly explains the full story, I think it is an interesting piece of work that is well worth reading.
喜欢Dogfight: How Apple and Google Went to War and Started a Revolution请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
