The Power of a Positive No: How to Say No and Still Get to Yes

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		The Power of a Positive No: How to Say No and Still Get to Yes
		The Power of a Positive No: How to Say No and Still Get to Yes

No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say No–to people at work, at home, and in our communities–because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.

But as we all know, the wrong No can also destroy what we most value by alienating and angering people. That’s why saying No the right way is crucial. The secret to saying No without destroying relationships lies in the art of the Positive No, a proven technique that anyone can learn.

This indispensable book gives you a simple three-step method for saying a Positive No. It will show you how to assert and defend your key interests; how to make your No firm and strong; how to resist the other side’s aggression and manipulation; and how to do all this while still getting to Yes. In the end, the Positive No will help you get not just to any Yes but to the right Yes, the one that truly serves your interests.

Based on William Ury’s celebrated Harvard University course for managers and professionals, The Power of a Positive No offers concrete advice and practical examples for saying No in virtually any situation. Whether you need to say No to your customer or your coworker, your employee or your CEO, your child or your spouse, you will find in this book the secret to saying No clearly, respectfully, and effectively.

In today’s world of high stress and limitless choices, the pressure to give in and say Yes grows greater every day, producing overload and overwork, expanding e-mail and eroding ethics. Never has No been more needed. A Positive No has the power to profoundly transform our lives by enabling us to say Yes to what counts–our own needs, values, and priorities.

Understood this way, No is the new Yes. And the Positive No may be the most valuable life skill you’ll ever learn!


From the Hardcover edition.

网友对The Power of a Positive No: How to Say No and Still Get to Yes的评论

很清晰明了的原则和思路，对于日常的沟通非常的有帮助，书写的简单易懂非常透彻

非常好的一本书，帮助你成长

I think this is one of the most important books I've read, but time will tell. Before I even finished it, I was planning to re-read it. This is one of those books you need to study and commit to putting into practice, and I expect it will be so worth it. This book is full of lots of useful ideas on how to say no effectively. I want to organize a workshop on it amongst my friends so we can practice it together, using this book.

It's also a breeze to read. Ury's other book, "Getting to Yes," is a bit of a slog by comparison, unless you actually work in negotiation. This book is more relevant to the life of the average person.

I found this book by William Ury to be as groundbreaking and revolutionary as Ury's blockbuster hit "Getting to Yes." Ury makes the critical point that is better to say no than to accept a bad deal that will inevitably lead to future conflict. The best way to say no is thoroughly explored in this book and it is worth the time to read since saying no is such a sensitive subject to most relationships.

The Ury approach is to first articulate your needs, i.e. your yes, and to be able to explain how your needs are not being met by the bad deal. The next step is to say no is a way that is emphatic and to stick to your no so as not to cave to the other side's pressure. Finally, you then make a counter-proposal, i.e. your "yes," so as to preserve and continue the relationship. This "yes, no, yes" approach may sound simple but it is not.

Ury's books have been referred to me by several law professor over the years as part of my legal training. I have found Ury's books eminently practical yet paradigm shifting. I heartily recommend the power of a Positive No as well as all the other Ury books on negotiation.

I was pleasantly surprised with this (I read a lot of business books like this). I was expecting a couple of key tactical assists wrapped with dozens of slightly related stories but instead found an excellent background and foundation, and a very actionable yet deep structure. Outstanding book if you are trying to make changes in your life or ever feel like you are being run over.

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