The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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		The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
		The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

• Carefully observing the behavior or "anthropology" of the people who will be using a product or service
• Brainstorming with high-energy sessions focused on tangible results
• Quickly prototyping ideas and designs at every step of the way
• Cross-pollinating to find solutions from other fields
• Taking risks, and failing your way to success
• Building a "Greenhouse" for innovation
 
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

网友对The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm的评论

这本来自IDEO的《创新的艺术》在出版了七年之后，依然魅力不减，是学习如何“创新”的最佳入门书。作者是IDEO的总经理、创始人的弟弟，因此，其创新的视角更加宽广。IMHO，对于想实践创新的技术人员、创造创新氛围的Team Leader、制定创新战略的经理人员，这本书都值得一读。

因为是原版硬皮书，书的装祯质量没得说。

本人英文一般，但这本书是我第一本愿意／能一口气（也就是一天之内）看近百页的原版书。

包装不错。快递速度快。好评！

还没看完，内容暂不评价。

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像正板的

The Art of Innovation was a great read for me. I bought this book purely so I would have something to read on the commuter rail while on my way to my new internship. Without reading any prior reviews of the book, I just expected it to be about the process that a designer goes through when designing a new product. It caught me off guard when the book had a lot more to offer to a young designer.

As a young design student, I am aware of the major impact that IDEO has had on the industrial design community. In this book, Kelley not only explains IDEO's design process but he goes past that and talks about how to use this process to make your designs successful and innovative.

Don't let the publishing date turn you away from reading this book. I have found that the processes discussed in this book to still be completely relevant almost a decade later. The methods used to portray a solution may change, but the core steps taken to arrive at that solution stay the same.

I really enjoyed the section about brainstorming. This is one of the most important parts of the design process and Kelley gives a great description on what can make and break a brainstorming session. Some of my favorites were:
- The Space remembers
- Build and Jump
- Playful Rules

Overall I would say that this book would be a great read for someone who is trying to expand his or her creative side. It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere.

You can't but help be interested in an inside look at Ideo. However, the author doesn't disclose any earth shattering ideas or proprietary practices of the firm. There's the obligatory kudos from from the likes of (smash everything that's standing) Tom Peters.
Still, the stories of one invention after another are quite illuminating. I recommend you buy the book for the general background of a very inventive company, not for any specific techniques. That the book is printed on some really fancy ($$$) paper makes me think that this might have been designed to be a vanity book.
I wished they had discussed more on the methods of market research. The author reports that IDEO's direct to the consumers themselves to observe and ask questions. No focus groups for them. I wish their exact techniques had been developed in much more detail. Otherwise, we are left to assume that the folks at IDEO just attack like Banshee's with no strategy, techniques or direction.
When reading the book you will feel that you are right there working alongside the IDEO teams on a project... unfortunately they are probably all-nighters. Recommended for died-in-the-wool inventor and entrepreneurial types. I enjoyed it.
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Nice read that gives a good bird's eye view of how IDEO operate. Must of it lend itself to the company's culture. A good next edition to this book would be what aspects can be adopted to small startups since the environment and resources available would not be as big as IDEO.

I purchased this book after I watched Charlie Rose interview Tom Kelly on PBS. Because of some of the issues Mr. Kelly talked about, I decided to purchase the book. I must say that I am glad I did. I am still reading the book-almost done. I enjoy the simplicity of the stories and ideas raised in it. This book has no gimmicks to its approach. It is practical, honest in dealing with difficult projects, and clear in its explanation. Above all, I find it very engaging without boring one with unnecessary details.

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