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Onward: How Starbucks Fought for Its Life without Losing Its Soul |  |
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Onward: How Starbucks Fought for Its Life without Losing Its Soul | |
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
媒体推荐“Personal, suspenseful, and surprisingly open . . . [Schultz’s] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer.” ―Publishers Weekly, starred review
“Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders.” ―Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership
作者简介Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.
Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.
网友对Onward: How Starbucks Fought for Its Life without Losing Its Soul的评论
很好的书，是星巴克的现任CEO之作，想了解星巴克的可以看看~
在英国买的，书的内容完整讲述星巴克发展历程
作者的切身体验，对企业、对员工、对客户等等不同方面的探究。
有失败才会有反思，重点是如何解决问题，而不是一味地追究谁的责任，这一点和很多国企以及台企的作风完全不同。
内容涉及的面也很广，经济层的、管理层的、营运上的，通过实例向读者展示，获益匪浅。
值得一看的好书。
书的内容预先在网上预览过，很喜欢，所以选择买了原装的。这是英国版本的，应该和美国版的不会有太大出入吧~可惜不足的是，包装太逊了，原以为进口书怎么也会有个封塑包住吧，结果没有，到手时只有用塑料袋装着，书的封面只是一张封皮，所以书角有2cm的破掉，小心疼呃~
两杯卡布奇诺的钱，买了本onward。从来不进星巴克，创业只爱哈罗德。我比那些天天在星巴克装c的人更了解星巴克，信么？
想买这本书很久了，觉得贵一直没买。这次终于买了，还没读。书不厚，翻了几页感觉挺舒服的。封面不是光面的，是磨砂的，虽然手感不错，但很容易脏的感觉。希望读了有所收获。
书的质量不错，但是内容来讲比较虚，看来Howard把这当成了又一次marketing，而不是真心告白
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