Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affe
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Invisible Influence: The Hidden Forces that Shape Behavior |
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Invisible Influence: The Hidden Forces that Shape Behavior |
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Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com).
If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.
By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).
网友对Invisible Influence: The Hidden Forces that Shape Behavior的评论
I agree with other reviewers that the material is light and could have been condensed. I particularly felt at times that there was a lot of "fluff" added just to create length when it wasn't necessary. However, this made for a fun and fast read. Thought-provoking material introduced that didn't go too much in depth (which I enjoyed as it wasn't boring at any point). This was a great vacation read for me. I felt I got enough out of it to make it a worthwhile read but do agree that it's a lot of introductions to one-off studies and drawing quite big conclusions without true facts/multiple studies to back it up. But, was still a good read and I would recommend to others.
Very disappointing. Just one chapter's length would have been enough to cover all the contents of this book. The same story is repeated again and again with little evidence or academic research backing up the argument. The subject sometimes seems to drift. Readers who are familiar with behavioral economics, in particular, will find this book very disappointing. A very good example where rating does not reflect the true quality of the book.
While this books brings up many good ideas it is a horrible writing style. One story after another to explain a point made in one sentence. Then on to the next point with three stories. Skim a lot and get to the meat. In that sense it is worth it.
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