Sales Management: The Brian Tracy Success Library

商家名称	信用等级	购买信息	订购本书
		Sales Management: The Brian Tracy Success Library
		Sales Management: The Brian Tracy Success Library

The job of the sales manager is to recruit, manage, and motivate a top team of high-performing sales professionals. This book shows you how to do it. World-renowned sales expert Brian Tracy has spent decades studying what sets the most successful sales managers and professionals apart from the rest - and now in this pocket-sized guide, he distills these simple but powerful strategies. Readers will discover the six key characteristics of a winning sales team and learn how to: select and recruit sales champions; start them off on the right foot; establish clear; objectives; determine a sales plan; inspire singleness of purpose; demonstrate respect and appreciation; motivate people with the right incentives; boost their self-concept to boost revenue; develop winners through continuous coaching and training; brainstorm sales solutions; use quality circles to increase engagement and explore improvements; measure results; conduct game-changing performance reviews; discipline effectively; de-hire poor performers; and lead by example. A compact but essential resource, Sales Management will help readers increase the effectiveness of their sales force, improve their bottom line, and advance their own career and satisfaction in the process.

作者简介

Brian Tracy is the Chairman and CEO of Brian Tracy International. One of the top business speakers and authorities today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in talks and seminars worldwide.

目录

CONTENTS Introduction 1 1 The Role of the Sales Manager 5 2 Build a Great Sales Team 9 3 Select Champions 14 4 Start Them Off Right 20 5 Manage by Sales Objectives 25 6 The Psychology of Sales Success 31 7 Practice the Performance Formula 37 8 Improve Your Leadership Style 43 9 Reward Sales Performance 49 10 Develop Winning Salespeople 54 11 Plan Sales Activities 58 12 Satisfy Salespeople's Basic Needs 64 13 Keep Them Focused 70 14 Use the CANEI Method 75 15 Brainstorm for Sales Improvements 82 16 Discipline Salespeople Effectively 88 17 Let Your Poor Performers Go 94 18 Lead by Example 100 19 The Control Valve on Performance 106 20 Four Keys to Building Salespeople 110 21 Courage, the Vital Quality of Success 116 Index 119

网友对Sales Management: The Brian Tracy Success Library的评论

Great stuff from Brian Tracy, yet again. Brian has such a great way of distilling wonderful and applicable advice. This book will help any sales leader or manager with tips and ideas that can be implemented right away. I have read man of Brian's books and this one is on par with his best work. Highly recommended.

I wish I would have read this book before I got promoted. The book contains all the necessary information that is needed to get the job done.

One of the best sales management books ever published!

many great ideas to run a sales team.

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