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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

2017-10-13 
Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressin
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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else 去商家看看

Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.

Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made—relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management.

Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.

媒体推荐

“In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people.” (Publishers Weekly)

“Transformative” (Vanity Fair)

“Big data has the potential to make us healthier and more effective. Learn why, and what will happen, in Steve Lohr’s important new book.” (Eric Schmidt, executive chairman of Google)

Chock full of anecdotes, insights, and behind-the-scenes profiles of modern-day data gods such as Cloudera’s Jeff Hammerbacher and IBM’s Michael Haydock, Data-Ism is a must-read for understanding Big Data’s impact on society and in your own life. (Oren Etzioni, CEO, Allen Institute For Artificial Intelligence)

“The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need.” (Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies.)

“Steve Lohr lays out the promise, the personalities, and the perils of big data in an entertaining and enlightening book.” (Hal Varian, chief economist at Google)

“If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data.” (John Hagel, Co-Chairman, Center for the Edge)

作者简介

Steve Lohr has covered technology, business, and economics for the New York Times for more than twenty years and writes for the Times' Bits blog. In 2013 he was part of the team awarded the Pulitzer Prize for Explanatory Reporting. He was a foreign correspondent for a decade and served as an editor, and has written for national publications such as the New York Times Magazine, the Atlantic, and the Washington Monthly. He is the author of Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists, and Iconoclasts—the Programmers Who Created the Software Revolution. He lives in New York City.

网友对Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else的评论

I've read a lot of the recent "big data is coming" type books. I have to as part of my job.

I would give this one the pass, definitely. Unacceptably large chunks of it are the bios of various big data visionaries, which are only minimally interesting. In the end I don't think the author has any insights that anybody else doesn't have.

Viktor Mayer-Schönberger's "Big Data" is a LOT better. It's the book this one wanted to be.

An enjoyable exploration of one of the most important business trends driven by the stories of some of the smartest people alive. The book is a good mixture of business insight and personal stories about the people who are figuring out how to make the world better, faster, cleaner and more efficient by making some sense of the bazillion bits of data we collect each day.

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