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50 Digital Ideas You Really Need to Know |  |
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50 Digital Ideas You Really Need to Know | |
Have you ever wondered what the difference is between a MUD and an API? Don't know your OCR from your PPC? Not quite clear on crowd-sourcing and culture jamming? Then this book is for you.
In a series of accessible and engagingly written essays, 50 Digital Ideas You Really Need to Know introduces and explains all the key aspects of the digital world and how it works. It is a book that will be welcomed by anyone who wants to understand one of the most powerful forces shaping our world.
Aggregation; API; Augmented reality; Automatic translation; Avatars; Blogging and micro-blogging; Browser wars; Chat; Cloud computing; Commenting; Creative commons licence; Crowd-sourcing; Culture jamming; Download universe; eGovernment; Ego-surfing; Electronic mail; File sharing; Flow; Feeds (RSS & Atom); Freemium; Gaming; Geo-location and hyperlocal; GUIs; HTTP/HTML; Hosting; ICANN; Mashups; Micro-payments; MUD; Netiquette; Open sourcing; OCR; Pay-per click; Privacy; Proxy servers; Rating systems; Rich internet applications; Search; Semantic web; Smartphones; Social networking; Spam; Streaming; Tagging; Traffic analytics; Unplugging; Virality; Virtual goods; Web 2.0/3.0; Wikis.
作者简介Tom Chatfield is a freelance author, consultant, game writer and theorist. His first book FUN INC. was published worldwide in 2010. Tom has done design, writing and consultancy work for games and media companies, including Google, Mind Candy, VCCP, Preloaded, Grex, Red Glasses and Intervox. He has spoken widely on technology, media and gaming at forums including TED Global, the Cannes Lions Festival, the House of Commons, RSA, ICA and the World IT Congress. A former senior editor at Prospect magazine, he has a doctorate from St. John's College, Oxford, and writes widely in the national press, including for the Observer, Independent, Sunday Times, Wired, New Statesman, Evening Standard and Times Literary Supplement, and the site Boing Boing.
目录Introduction. FUNDAMENTALS: The internet; The world wide web; Internet service provision; Email; Personal computing; Servers; Browsers; Markup languages; Search. TOWARDS THE DIGITAL PRESENT: Web 2.0; Netiquette; Blogging; Aggregation; Chatting; File sharing; Streaming media; Rich internet applications; Wireless; Smartphones. THE DARK SIDE: Malware; Spam; Privacy; The deep web; Hacking; Cyberwar. PLEASURE AND LEISURE: Social networking; Games consoles; Mashups; Culture jamming. BUSINESS AND GOVERNMENT: E-commerce; Online advertising; Analytics; Optical character recognition; Machine translation; Location-based services; Virtual goods; eGovernment. TRANSFORMATIVE TRENDS: Crowdsourcing; Free software movement; Digital distribution; Cloud computing; Going viral. SHAPING A DIGITAL FUTURE: Virtual worlds; Avatars; Net neutrality; Semantic web; Augmented reality; Convergence; The internet of things; Distraction. Glossary. Index.
网友对50 Digital Ideas You Really Need to Know的评论
Let me first say that I am a fan of this series of books, and own and have read most of them and give high mark to all. I would give high marks to this one as well except for one looming issue I have with it. The title and description are completely wrong and misleading.
Yes, my fault for judging a book by its title, I will own that failing here and now. But what I was expecting was a book that would cover Digital. That means binary, bits, bytes, hexidecimal, logic circuits, processors, programming, machine language, packets, storage, error correction, memory, sampling rates, bit streams, parallel v. serial data, aliasing, cloning, audio and video media... in short, all the things that apply to digital technology that make it work, in a wide variety of applications. From watches, to cameras, to calculators, to telephones; the list is endless at this point. That is what I was expecting to get from the title. A bit dry perhaps, but that was what I was looking for and expecting.
What I got was a book on the internet. One facet of the digital world that, as a whole, has been in a constant state of evolution for at least 60 years. Fact is, this book is really not about digital at all, it is only about the internet and not really about how the net works digitally at all. Far more descriptive and accurate title for this book would have either beem "50 Web Ideas..." or "50 Internet Ideas..." Either would have been an honest indicator of the subject matter. Ditto for the product description here on Amazon. No indication is given that this is an all internet, and nothing but internet offering.
All that aside, if you are looking for a good review or a synopsis of current and some background on the internet, this is a good book and worth the quick overview that it provides. If however, if you are looking for actual digital technology being explained as the title would lead one to believe, look elsewhere, this will definitely not be what you are looking for.
Covers the basics of the internet from ARPANET to advanced topics. The beginning can be a little dry, especially if you have a background in computers, but then again it is a history lesson. More recent topics are much better!
A brilliant summation of the ideas, people and events that have shaped the field since its inception. Delightful, inspiring, informative and educative.
nice quick facts, fun to read and informative.
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