Free Prize Inside: How to Make a Purple Cow

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		Free Prize Inside: How to Make a Purple Cow
		Free Prize Inside: How to Make a Purple Cow

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.


From the Trade Paperback edition.

网友对Free Prize Inside: How to Make a Purple Cow的评论

Seth Godin writes innovative, thought provoking and fun to read marketing books. This book is all of those things. After all, any book that had the first 100,000 copies available inside a cereal box (get it, the Free Prize Inside?) must be innovative, thought provoking and fun.! This is written as a marketing book and so if you are an entrepreneur, have a marketing interest or responsibility, I believe it is a must read.

But I recommend it for everyone else too - because about half of the book is about the most important part of the idea -selling it. So if you are trying to influence change in your organization, sell your ideas to others, propose an acquisition, suggest a new product line or influence others in your organization in any way, then I recommend you read this book.

(Hint - that last paragraph should be all of us, even if we could care less about "marketing" in our company) Read it because it is innovative. Read it because it is fun. Read it because it has practical information to help you sell others on your ideas.

This is a brilliant book for those who wish to be change agents and creative marketers. The concepts in this book are simply amazing and helped me thrive my business, so it went from regional to international (although the other writings from Seth Godin should be credited for this too).

The downside is that I feel this book (the title and cover) has the feeling it's a joke. Too big of a promise, too vague of a title. It's not a joke.

If you have that idea too, I'd hereby want to convince you to ignore the cover and the (sub)title and just buy the book. (Well, that is if you want to apply change in (your) company and want to have your marketingskills grow exponentially...)

I read Purple Cow which this book is kind of a follow up to, but I enjoyed Free Prize Inside much more. Very motivating and a whole lot of take-aways. Yes the book is aimed towards entreprenuership and business but one can apply these principles to just everyday life.

The book is well written, however as in many business books the Free Prize Inside could have been an article in a business publication rather than a book. The premise of the book is to develope your ideas and get others in the organization to take ownership and champion your cause. This could have been abbreviated to five pages.

Excellent. Seth Godin is always giving his readers something to think about. Always a different angle so we can see "marketing" from a different prospective.

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