Legendary venture capitalist John Doerr's revolutionary approach to goal-setting, which has catapult
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Measure What Matters: The Simple Idea That Drives 10X Growth |
 |
|
|
Measure What Matters: The Simple Idea That Drives 10X Growth |
|
Legendary venture capitalist John Doerr's revolutionary approach to goal-setting, which has catapulted tech giants like Google and is spreading from Silicon Valley to the rest of corporate America and leading nonprofits. Objectives and key results (OKRs) are a goal-setting process to help organizations, teams, and individuals attain excellence. Objectives define what goals matter most; key results are metrics that show how those top-priorities will be achieved within a set timeframe. In contrast to traditional top-down systems, individuals and teams design their own OKRs to ladder up to the company's core objectives. Since everyone has a clear stake in the collective mission, all hands work together to execute at the highest level. This two-way dynamic sparks engagement, autonomy, and innovation.
Legendary Kleiner Perkins venture capitalist John Doerr--an early investor in Google, Amazon, and Twitter--brought the game-changing OKR approach to Google in 1999, when the company had fewer than 40 employees. He taught Larry Page and Sergey Brin how OKRs worked, as Intel's legendary Andy Grove had once taught Doerr. Grasping the method's power and potential, the Google founders adopted it as a framework to discipline their thinking and spur growth.
After 70 consecutive quarters of OKR goal-setting, Google has more than 55,000 employees and the largest market cap in the world. Meanwhile, Doerr and former Google employees have disseminated OKRs across Silicon Valley and beyond. The results are clear: greater productivity and workplace satisfaction; sharpened, more coherent cultures; and continual improvement as managers evolve into leaders, mentors, and coaches.
The book explores the OKR "superpowers" that strengthen an organization's "goal muscle." Using a broad range of case studies, from Google and Intel to Bono's ONE campaign and the Gates Foundation, the book demonstrates the proven benefits of OKRs-- focus, agility, and explosive growth. It can help every organization, of any size or sector, capture the same magic.
作者简介 John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga, Amazon, and Twitter. He is a member of the American Academy of Arts and Sciences, and President Obama's Council on Jobs and Competitiveness.
Kris Duggan is a serial entrepreneur who founded BetterWorks to promote OKR services. It already has nearly 25% of the Fortune 500 as customers, including CVS, Kroger, and IBM.
网友对Measure What Matters: The Simple Idea That Drives 10X Growth的评论
喜欢Measure What Matters: The Simple Idea That Drives 10X Growth请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
