What They Don't Teach You at Harvard Business School

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		What They Don't Teach You at Harvard Business School
		What They Don't Teach You at Harvard Business School

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

媒体推荐

Mark McCormack is an entrepreneur extraordinaire Daily Telegraph Mark McCormack's book is a revelation -- Robert A. Anderson, Former Chairman Rockwell International The undisputed king of sports marketing BBC Sport The most powerful man in sport Sports Illustrated He was a genius when it comes to sports marketing -- Tiger Woods His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield

作者简介

Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.

网友对What They Don't Teach You at Harvard Business School的评论

Brilliant, full of wisdom and practical help points - do not read it if you plan to go to Harvard Business School

It sounded timeless from the reviews, but it's not. I run a 20 person actively growing professional services business and there's nothing in there for me. He likes to name drop famous sports players that were his clients and talks about using informal letters instead of contracts (been burned by that), how to correspond - which is completely outdated 30 years later - and how to leverage cocktail parties that were the big thing back in the early 1980s - not to mention that a lot of his examples are from the late 60s and 70s. This may have been a great book in its day, but its irrelevant now.

This book was interesting, educational, and super easy to read. Had to have it for a grad class and now I'm passing it on to my friends in the business world.

This is seriously the best business book I have ever read and I have read many. He is straightforward and gives so much valuable insight into his business success. The book was written in the 80's and is still as applicable today as then.

A book that Every MBA, business manager or college student should read before they set out to do the real work of making, selling or managing something/anything. It might be called the common sense guide to management and the work of managing.

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