B4B: How Technology and Big Data are Reinventing the Customer-Supplier Relationship

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		B4B: How Technology and Big Data are Reinventing the Customer-Supplier Relationship
		B4B: How Technology and Big Data are Reinventing the Customer-Supplier Relationship

Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell, ship approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It's a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments."

作者简介

J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent industry speaker and author of Complexity Avalanche (2009), co-author with Todd Hewlin and Thomas Lah of Consumption Economics (2011), and has appeared in Fortune, The New York Times, The Wall Street Journal, and other leading publications. He was formerly the CEO of Prognostics and executive vice president of InsightExpress.

Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Previously a partner at McKinsey and a senior executive at Symbol Technologies, he is regularly found in the boardroom of public and private technology leaders advising them on growth strategy and business transformation. His articles have been published in the Harvard Business Review and McKinsey Quarterly.

Thomas Lah is executive director of the Technology Services Industry Association (TSIA). Since 1996, he has helped a broad range of companies establish or improve their professional services organizations and is known worldwide for his incisive analysis, strategic thinking, and creative solutions.

网友对B4B: How Technology and Big Data are Reinventing the Customer-Supplier Relationship的评论

Working for a "B2B" company, this book provides a clear path to a better way to work with our customers. It is written in such a way that I could identify the good things we are already doing and can see the ways we could improve our user experience. Definitely worth reading if you are in the high tech industry.

It's incredible how Cisco and it's major service provider clients like Amazon, Facebook, LinkedIn, etc. are following the book. But where is the future for the American worker? Permanently contracted and permanently a temp?

Couple of interesting outcomes,

* Very Good articulation of the market transition from Business 'to' Business to business *FOR* business thru a outcome based offerings.

* How effectively we can manage this transition

* Strategy to deal with the volume of consumption data and being a part of customer's business

* Framework to conceptualize outcome based service offerings.

Great concept, but doesn't give actionables nor project guidelines. Definitely worth buying but maybe not finishing

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