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Priceless: The Myth of Fair Value (and How to Take Advantage of It) |  |
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Priceless: The Myth of Fair Value (and How to Take Advantage of It) | |
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.
In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
网友对Priceless: The Myth of Fair Value (and How to Take Advantage of It)的评论
刚拆掉包装袋后 摸封面的感觉就有盗版的fu~ 翻开书后吓一跳：这是连夜印刷的影印版吗！连版都排倒了！没有出版社名（无中英文）、作者名、印刷时间、次数等等...就是给我盗版的也认真点好吗！！！真的是看到了连眼泪都要留下来...
唯一的好..快递还挺迅速的(抠鼻~)
despite of the cheap feel the book paper hit me with, the content seems right and useful to me, so i'm just gonna say it is worth buying if you want to know something about consumer economics
The book paper feels like none-legal version. I am disappointed for being used to always belive its "legal version guarrantee" by amazon and for customer service's answer that client have to falsify to let the Amazon China send right book worthy of offer price. why? i just want your people tell me why (or how to insure by yourself) your selling books are always legal version.
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