Contemporary Strategy Analysis Text Only

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		Contemporary Strategy Analysis Text Only
		Contemporary Strategy Analysis Text Only

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

作者简介

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

目录

Preface to Ninth Edition xv

PART I INTRODUCTION 1

1 The Concept of Strategy 3

PART II THE TOOLS OF STRATEGY ANALYSIS 33

2 Goals, Values, and Performance 35

3 Industry Analysis: The Fundamentals 63

4 Further Topics in Industry and Competitive Analysis 89

5 Analyzing Resources and Capabilities 113

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 139

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165

7 The Sources and Dimensions of Competitive Advantage 167

8 Industry Evolution and Strategic Change 205

9 Technology-based Industries and the Management of Innovation 241

10 Competitive Advantage in Mature Industries 273

PART IV CORPORATE STRATEGY 289

11 Vertical Integration and the Scope of the Firm 291

12 Global Strategy and the Multinational Corporation 311

13 Diversification Strategy 341

14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361

15 External Growth Strategies: Mergers, Acquisitions, and Alliances 389

16 Current Trends in Strategic Management 409

Glossary 427

Index 435

网友对Contemporary Strategy Analysis Text Only的评论

Seller described item as "like new"; not even close. The pages are in fair condition, the cover is in poor condition. However, it is usable and I am satisfied with the delivery speed and price.

I was actually expecting it to be a low quality used book based on other reviews, so technically it met my expectations. So still a good buy, but wanted to reinforce it to others that the quality will be poor. If the description matched the product sent, I would have had no problem giving 4 or 5 stars.

This is an excellent text. There are some errors, I suspect because it is the first printing of this edition. The author explains concepts that students confuse (like Key Success Factors) very well and puts Michael Porter's 5 Forces Model in context. Something few other textbooks bother to do so students tend to use it incorrectly. The cases and examples in the text are also useful.

Very good but overpriced; typical for a textbook.
I am told that I have to add more words. Ok, I did.

This is not the first book by this author that I have read. He describes the concept of strategic analysis quite nicely. Appropriate for any MBA student.

Very good. Had earlier version from graduate school. This is an updated version with good cases.

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