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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company |  |
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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company | |
Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
网友对The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company的评论
刚收到书，很好！但是价格和国外比太高了！
The kindle version of this is NOT the same as The Startup Owner's Manual! Instead you get the Startup Owner's Strategy Guide, which is a very condensed version. I bought this for a class and was super frustrated to find that it wasn't the same as the original hardcover book. I am going to try to get a refund because it's not what was advertised to me. Ugh.
In my early career I worked for a marketing research firm focused on product development and positioning. The most challenging projects were the times when clients had a point to prove, a not-so-hidden agenda. The most engaging were the times when we courted a concept from the first ah-ha through its convoluted evolution toward an actual offer, and then ultimately saw it succeed. Clearly, I have a bias for data and insight, for continuous learning and applying knowledge to practical solutions. I also have a great appreciation for processes that help bring clarity and while maintaining creativity, processes that aren't too structured. I love this book. In whole and in part. I have found it's a great reference tool. It's also a what-if instigator. Along with their organizing principles, Blank and Dorf bring an agility to what it means to create ANYTHING (product, service, web-based or physical). I am wondering if I can apply some of the concepts to helping our current clients create the culture they want ... why not? Thank you.
In 2011, I left a hedge fund to start AppAddictive, a social advertising software platform company.
I joined an accelerator to speed up my start-up process. I raised some angel money for my startup.
I was feeling good, but I was having difficulty keeping up with Facebook's rapid changes. Enter
Steve Blank's books "Four Steps to Epiphany" and "Startup Owner's Manual".
These two books saved my startup's life. I was able to pivot our company. A few months later, I used
my hedge fund knowledge to take over a Nasdaq public company called LookSmart. I have made these 2 books
required reading for the entire LookSmart team. I like the culture of LookSmart to be data-driven, lean startup oriented.
No room for ego's. Celebrate failures. Fail fast.
Steve Blank's books are making the revival of LookSmart possible. Now, Steve would you like to give a speech for our next LookSmart 3 day team building session :) ? Thanks!
Don't get me wrong - it's an amazing book. A must read for anyone who is working in/on a startup.
But comparing to the original book (not "the manual") this is one very heavy.
On one hand, the manual style is useful because you can use it as a reference, as your "wing man" in case if you are about to make a decision or you are stuck. Helped me get very important view from a side on my problem not once, and helped unblock my thoughts in some tough problems. But the manual style actually diminishes the value of the book as it skips on some important explanations (at least where it feels like that an explanation is due) settling on just a prescription.
So read it - but don't hold your expectations too high.
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