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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything |  |
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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | |
网友对The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything的评论
A person close to Bill Gates (or at least used to) recommended this book to me originally.
After reading The Art of the Start 1.0, I couldn't wait to pre-order the Art of the Start 2.0. This version is a comprehensive update based on 1.0. Not only it is very comprehensive in telling you what is required to do a start up in terms of legals, marketing, funding, partnering, how to set up a vision, etc, etc. Everything in this book is by experience. You get to learn from a guy who has been in every position, meaning from the employee perspective, from the point of view of a person in the garage trying to start a company, then how do you marketing your product, demo it to potential investor and he is also a VC so he can also tell you perspective from a VC. You get insight from end to end. More than that, he also put in a lot of references, so not just writing up his own stories.
Before you go too deep into the details in starting up your own company, there are a couple key mindsets mentioned in the book that we all need to make it right.
1. Make meaning -- make the world a better place. Instead of just thinking your startup would make a lot of money, try to make meaning first. Then everything shall follow.
2. Always dream big but start from small. While your startup might be the next Fortune 100 company, and you own a lot of market share. But before that, you need to start from small and then build from there. Google started with a concept of inbound links would make it a better way for search. It is a small idea but eventually led to a new search engine and then they grew from there.
In my opinion, having the right mindset in place is more important than knowing all the available action items. When you have the mindset, you will know how to choose the action items.
I was expecting a straight to the point book as Guy always does but he ended up with a set of articles stretched in a book length.
The points are strong and useful but wrapped in a distracting blahh blahh that will make you tired and leave it aside until you give up and you just feel happy you helped him make a living. If his online presence is his giving part, this book is where he takes.
Loved Guy Kawasaki's first edition of this book. So many great ideas. This is a great update to the first version. The fact that Guy has updated the book makes a lot of sense. He teaches how to create a company or organization that must be scalable and flexible in the ever changing business environments of todays world. It only makes sense that this guidance and direction must also be flexible to adapt to all the new capabilities, technologies, processes, and approaches that have emerged since the first book. The book is very well written. It's easy to read - not like many business books that read like, well, business books. It is packed full of so many great ideas that serve as a catalyst to get those who are ready to start a new business or organization inspired and engaged. It's a book that will be read and reread many times, since each time you read it you will either discover something you missed before or something in the book will have new relevance and meaning based on your own changing environment and/or maturing business venture. By the way, this book is not just for those starting a business or organization. It serves as a great guidebook for those who need to evaluate and rethink an established business. Going back to the fundamentals is never a bad thing. Rethinking a company in terms of "if we were just starting up, what would we do" can be worthwhile exercise. This book will help stimulate thoughts and conversations within established organizations and businesses that are seeking to learn "what could we do better." Worth the price to pay and the time to read (and reread and reread).
Guy Kawasaki does it again with great tips, tricks and fabulous guidelines for anyone starting anything. Guy walks you through the process of building a business - from conception, activation, proliferation, through obligation. I didn't expect to get so much from "The Art of the Start 2.0".
This is truly the best book to empower yourself, to become a successful entrepreneur. Take heed especially of Chapter 9 - The Art of Socializing. Social media is the trifecta of marketing: fast, free and ubiquitous. The time you spend reading more about content creation, content curation, tools to optimize sharing and how to get more followers will be paid back within days by the extra focus it brings to your efforts. This chapter is a must-read for everyone who wants to share like a Pro.
After my first reading of the book, I was inspired and improved my socialmedia on a variety of decisions. I expect to read it again in the upcoming weeks so that I may extract more of Guy's wisdom. Guy has been my guru for years for all things I do as an intrapreneur and entrepreneur. He helped me by providing straight-forward information that, when heard in a hangout at Google or read in a book, becomes the best way in which to operate.
Whether you're a first-time entrepreneur starting from scratch, or someone who wants to rediscover the entrepreneurial spirit while working in the confines of a big company, this book is a must read -- and one that can be consumed in just a few hours.
Get it. Read it. Change the world!
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