| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
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Internal Marketing: Directions for Management |  |
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Internal Marketing: Directions for Management | |
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
网友对Internal Marketing: Directions for Management的评论
I was very disappointed in this book. The information I read on the back cover was not what was actually presented in the book. Do not waste your money.
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