Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

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		Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
		Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base - the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content; build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications; invert the expectations gap that can drive customers away. From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

网友对Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving的评论

When i read Noah's description of Character, one of his three Cs that contribute to a company being evergreen, I had to stop and write the story of my own business's Character. I actually revised the About page of my website and then used my new character story in emails with two prospects. They responded immediately and favorably to the way I characterized my business and myself and connected it to them. This is a hugely powerful concept and I urge everyone who is searching for something unique to write down the Character of their business.

Then I read about Community-the key element to creating valuable customer loyalty. I had to frequently stop reading in order to capture the dozens of ideas that came into my head for my own consulting business and for my clients. Simply calling Noah's concept of community 'customer retention' undervalues the power of it.

My clients are in a wide variety of businesses (cybersecurity, automotive services, hospital lab consulting, proposal consulting, insurance and financial services software applications, to name a few) and I can apply the concepts of Character and Community to every one of them. This book is not to be missed for your own firm or to help you help your clients.

Finally a business book that captures the reader's attention & evokes a desire to read on! Fleming's chapters provide straight up and relatable guidelines for success. With his 3C's of Content, Character & Community Noah cleverly leads the reader to a realization that time and capital already invested can be optimized with customer retention. Rather than reinventing the wheel, yet again Noah lays out the path to develop and nurture your existing customer base to a new, yet realized success that has sustainable & continued growth...its EVERGREEN...and ever entertaining.
I speak from a place of truth. Noah has been the Marketing Mentor of my companies for the past 5 years & has traversed the treacherous landscape of the hospitality industry leading us to brilliant success!
Troy Loop

I would give this book more than 5 stars if I could!!!

Noah makes the point of what I have been doing and designing in my business for the past year.

It seems that almost all of the marketing gurus make a big point out of teaching how to go out and acquire NEW customers.

While we could all use new customers (and Noah makes the point that it would be foolish to ignore obtaining new clients!!)...no one, until this book, makes the point that we should be making a big deal of our existing/current customers...how to develop "loyalty". get them to stay longer "retention" ..and to "refer" more...how to use the 3C's Character, Content and Community to make our customers/clients EVERGREEN.

Our existing customers truly are our "low-hanging fruit" and most businesses choose to ignore them, always chasing the next shiny object (aka new client).

I believe you just can't make too big a deal when someone joins..and continues to be a part of your business family.
That's what this book is all about..EVERGREEN is a message that ALL business owners, big and small need to hear and IMPLEMENT!!

Noah is totally on point and knocks this one out of the park!!

Using the the three Cs of Character, Community and Content, Noah shows you how to tap your greatest source of business success (your current customers) and why focusing solely on getting new customers can be both counterproductive and downright dangerous for your business!

If you only take to heart and put into practice a small fraction of the teachings in this book, you WILL see a difference in your business-PERIOD!
Noah's writing style is well thought out and easy to follow which makes this book that much more accessible to both entrepreneurs and high ranking corporate types! He backs up all of his teaching with studies so you know he's not just shooting from the hip.

Do yourself and your company a favor and READ THIS BOOK! The 'Ah-ha" moments you'll have while reading this will make it a book you'll keep in your library to re-read annually!

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