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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

2017-06-27 
A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

A New York Times Bestseller

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives


Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

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Praise for The Inevitable

"Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different is that he's right. In this book, you're swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he’s foreseeing really are inevitable. It’s like having a crystal ball, only without the risk of shattering."
David Pogue, Yahoo Tech

"This book offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity."
Chris Anderson, author of The Long Tail

“How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . . . and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book.”
Brian Eno, musician and composer

"Kevin Kelly has been predicting our technological future with uncanny prescience for years. Now he's given us a glimpse of how the next three decades will unfold with The Inevitable, a book jam-packed with insight, ideas, and optimism."
Ernest Cline, author of Ready Player One

 
"As exhilarating as the most outlandish science fiction novel, but based on very real trends. Kevin Kelly is the perfect tour guide for this life-changing future."
Mark Frauenfelder, Boing Boing

"Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we're actually going. The Inevitable is an eye-opening roadmap for what lies ahead. Science fiction is on its way to becoming science fact."  
Hugh Howey, author of Wool

“Automatic must-read.”                             
—Marc Andreessen, co-founder Andreessen Horowitz

作者简介

Kevin Kelly helped launch Wired magazine and was its executive editor for its first seven years. He has written for The New York Times, The Economist, Science, Time, and The Wall Street Journal among many other publications. His previous books include Out of Control, New Rules for the New Economy, Cool Tools, and What Technology Wants. Currently Senior Maverick at Wired, Kelly lives in Pacifica, California.

网友对The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future的评论

When one picks up a book with the striking title "Inevitable", one may be misled to think that the author is trying to say, "Ready or not, like it or not, here it comes!" Now that I have read the book, I can see that the author's sentiment is in fact:"Wonderful development in the past three decades! Can't wait for what is to come!"

This is a very informative book about the great deal that has happened over the past three decades, as well as latest developments and trends in IT, artificial intelligence, virtual and augmented reality, and the whole range of such new technologies. The reader is also taken on a trip to see what the author thinks is likely to follow in the next three decades. For those of us who may find it difficult to follow the developments that have surged ahead at lightning speed, this is a very useful book that helps us to start catching up.

The author is evidently a huge fan of the many possibilities that the use of IT has opened up. There is a lot of hype and hoopla in the account that he sets out. That is all good. However, noting his intimate knowledge of the subject, I am rather disappointed that he has not tried to look more into issues (personal, social, between generations, etc) that may arise, or have arisen, as we try to adjust to the dramatic changes that are taking place at such enormous speeds.

Kevin Kelly is at it again with this book that looks at what the future has for us in the next 30 years, with each of the 12 forces described being a broad theme (i.e. Sharing, Screening, Accessing, etc.) that we can easily recognize today as happening but he explains in a broader context and outlines where it will take us. Unlike other authors, who only look forward and disregard what has been said before, Kelly was actually a pioneer of the Internet when it was at its embryonic stage in the 1980s and reflects on how wrong the 20-30 year predictions from that time were, including his own. So when, after all that he has seen, when seemingly all the valuable Internet real estate has been taken, he makes the bold statement at the end of the first chapter that "Right now, today, in 2016, is the best time to start up...This is the moment that folks in the future will look back at and say 'Oh, to have been alive back then'", he grabs and holds your attention for the rest of the book.

This is a book that whose ideas are meant to be slowly pondered on, not to be gobbled up quickly. As in his previous works there is an underlying sense that technology has a will of its own, it wants to go in a certain direction which we would do well to align with. What I found most illustrative were the scenarios at the end of each chapter where he shows what life in the future looks like after the technological force described in it has had enough time to play out, a positive take on what popular TV shows like Black Mirror paint in a very dark way.

The optimism that pervades the book requires the reader to take the long view, to look beyond the present state. At a time when we are bombarded with news stories about the disappearance of privacy, the surveillance state, cyberwarfare, and the automation of millions of jobs out of existence Kelly can come across as a hopeless Pollyanna, and when he claims that "propaganda is less effective in a world of screens, because while misinformation travels as fast as electrons corrections do too" calling this naive is too soft a word after a US election where fake news played a big role and traditional fact checking could not penetrate the social media bubbles we now live in. But like Kelly says when describing the Becoming force, technology is still evolving and just because we don't have a solution today to these problems doesn't mean that they will not eventually arise after these forces have run their course. With that confidence we can best appreciate what Kelly has to say.

In all my years on this planet, I have never re-read a book five times but it is inevitable that by this time in my life I have happily read Kevin Kelly's The Inevitable five times! Now that I am writing a review I see I can and will purchase the "cliff notes" on the Inevitable so there is no need for a sixth read. I owe Kelly many "Atta boys" as no book has been more timely to the current stage of my own intellectual life.

First, I have posted several posts on my site, The Character Building Project, connecting the Inevitable with character education, for example::
Might Technology Provide Character Education A Needed Upgrade?
Will The Fast-Moving System Of Technology Bend The Character Culture?
Who Will Be First To Use Machine Learning For Character Education?
Character Education Free But Pay for Personalization
Character Scholars And Ordinary Citizens Could Create A Character Wiki

Secondly, the amazing application of the ideas in Kevin's latest book hugely influenced my calling to restore character in America. In fact, I have been on hold in completing my most recent book ( Restoring Character in America) until I thought through my call to action; namely, how character education and character building could be greatly improved by understanding the 12 technological forces that Kevin states will shape our future.

Thirdly, Kelly demonstrates that these trends will impact many industries. I concur they will surely influence character education in America. If more readers have an opportunity to read The Inevitable, I hope they will be as pleased as I have been in enjoying Kelly's latest book. Thank you Kevin!

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