The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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		The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
		The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

网友对The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits的评论

这本书非常好。讲了很多市场原理，有很多事实，能引发你的思考，对产品，对市场，对公司，等等等等。

虽然是讲战略的书 但作者非常有诚意 用大量的例子和实际的探讨让人受益匪浅

Michael Porter explained what to do regarding strategy. Adrian truly explained how to do it. His models work great when you integrate that with Lean Product Development and Lean Six Sigma.

Great book.

Excellent overview of different business models. Adrian has a great way of categorizing why different models work in different situations.

Why not - it is so thin that you will be arrested for indecent exposure.
The core information is very good - but that's chapters one and two - the rest is the same stuff repacked, reheated, reworked, repeated and the remainder of the book can be dispensed with.
There is significant value in the core logic and the book is probably worth that much. But do not take this on a long flight unless you want to see the movie several times as the book will not sustain you for more tham 30 minutes.

A superb book. Definitely an eye opener. A good book for someone trying to understand strategy. Gives you a new way to think about your business or even if you want to start one.

Excellent

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