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Startup Playbook |  |
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Startup Playbook | |
"By shedding light on the insights of top entrepreneurial minds, David Kidder breaks down the secrets to startup success in simple and actionable terms. The diverse mix of entrepreneurs and the thoughtfully posed questions make for an engaging and inspiring read." - Jennifer Fleiss, cofounder, Rent the Runway
作者简介David Kidder is a serial entrepreneur with a wide range of operational, technology and marketing expertise focused on online product development and internet advertising and marketing. He is the co-founder and CEO of Clickable, a venture-backed online advertising web service based in New York City. Kidder received ID Magazine's International Design Award and Ernst and Young's Entrepreneur of the Year Award in 2008.
网友对Startup Playbook的评论
中文版哪家出版社出一下呀
As a Founder/ Entrepreneur, you always try to find the fastest way to know what you need to know. This book cuts to the chase and gives you some key advise on crucial aspects that you can't afford to get wrong
Will definitely keep going back frequently to remind me of the advise shared here
Great because it grabs these spectacular entrepreneurs and asks them the right questions...not about the particular weeds and problems of the moment (like initial funding) but specifically what made them successful. The answers are, sometimes, non-obvious, empirically validated and actionable.
The book also kindled in (most) of its participants a high level of candor and personal introspection. Usually these types of entrepreneur profiles are eclectically superficial, just one level deeper than a Frequent Flyer magazine hagiographic bio puff piece. There is some real insight here...and the diversity of the group (from heavy industrial to ZipCar) and the entrepreneur's personalities come through so clearly.
Some of my favorites are Catherina Fake, Chris Dixon, Jeff Dachis, Mark Echo, Lisa Gansky, Robin Chase and Elon Musk. Here's a quote from Tesla/SpaceX's Elon Musk on union s, it gives you a flavor for the freshness and candor in the book:
I once asked the factory technicians on the floor what
they saw as the best value of union s. They said that if their boss was a
jerk, they had no recourse, but the union gave them a recourse. So I
made the rule, "There will be no jerks here." If one of your managers
persists in being a jerk, fire him. It helps morale, and it's a great way
to minimize people's tendency toward being jerks.
While I initially had low expectations, I was pleasantly surprised by the quality of this book. The author did a great job with the interviews and captured a ton of great advice. I'm giving it 4 stars because it seems like many of the bios were rushed -- there were numerous bios that were confusing and didn't properly summarize the person's experience.
Used with GE recent changes in their development procedure and has shown great success in implementation. Hoping to learn and institute some of the practices from this into my current job.
Best-selling author, David Kidder, has come out with a new book, The Startup Playbook, which has interviews with many of today's most successful entrepreneurs, from Caterina Fake (Flickr) to Elon Musk (Paypal, SpaceX and Tesla Motors). While you get their own personal stories in great detail, its also the story of the modern American economy. There aren't too many manufacturing companies, except those started by Elon Musk. They, for the most part are Internet entrepreneurs.
It was interesting to read Steve Case's story. He is perhaps the most well known of all of the entrepreneurs that Kidder interviewed, but you forget what a visionary he actually was. AOL was launched back in 1985 when only three percent of the American people had Internet access. I'm sure only slightly more knew the Internet existed at that time. Personal computers and laptops were only just catching on.
You can draw some interesting lessons from the group (as Kidder does), but things like first mover advantage still mean a lot and other obvious things like perseverance and hard work play critical roles as well.
The past two decades have truly been an incredible time for entrepreneurs. It will be interesting to see if the next two are as fruitful, particularly if the new Maker Revolution takes off, which promises to change not just how we connect with each other and gather information, but how we work and manufacture things.
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