How to Start a Magazine: And Publish It Profitably

商家名称	信用等级	购买信息	订购本书
		How to Start a Magazine: And Publish It Profitably
		How to Start a Magazine: And Publish It Profitably

Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.

网友对How to Start a Magazine: And Publish It Profitably的评论

This book saved me some grief. Two chapters into it, I came face to face with the realization that the mode of deliver we needed for our project was not a magazine.

It was worth it.

That said... If you are looking to really start one: This is your book for groundwork and structuring for long term survival in the market. You won't regret taking time to read it, and it could save you a lot of bacon.

Unlike the more down-to-earth Starting And Running A Successful Newsletter or Magazine, this book is targeted for the up-scale magazine publisher wannabe. Still, it is a worthy addition to anyone serious about publishing for profit.
I have researched high and low for statistical data regarding circulation promotion. This book is the only one that provided quality information that can be used to guage one's prospects after test marketing. This information will prove intensely valuable when I get game and small livestock farming in the test marketing stage.
He also provided great advice regarding establishing the scope to insure you provide what your readers want, with the operative word WANT instead of need. To a degree, of course, he slips into consultant mode, but this wasn't too distractive.
It was only as he got into the later chapters that I felt like he was too intent on getting readers to hire consultants than in providing content for the reader.
James does a great job in explaining the life cycle of periodicals and why so many die after having outlived their usefullness.
I encourage all who consider publishing to buy this book when they buy Cheryl Woodard's.

This book is concise, informative, and covers every detail from planning, to start-up, to auditing, and even "healing" a dying publication. It's financial, editorial, circulation, and sales planning will provide you with everything you need to know before you start your presses. I highly recommend it.

In my search of the right book to read, about magazines I found this awesome book, written by James Kobak, who gave me a really good look of the magazine bussines.

Thanks for all the advises and suggestions to make my magazine profitable.

A good book on the topic.

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