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Masters of Disaster: The Ten Commandments of Damage Control |  |
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Masters of Disaster: The Ten Commandments of Damage Control | |
The foolproof guide to damage control from the "masters of disaster"
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!
In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
网友对Masters of Disaster: The Ten Commandments of Damage Control的评论
I used this in my independent study during undergrad. My favorite aspect is how the authors used numerous real-life examples of how each rule was broken and followed. The organization of the information is great. I felt it could be repetitive at times, but overall, it was very useful.
This book contains great strategies for crisis control and good examples of those strategies.
Good reading for anyone interested of having a better management of communication crisis.
The lessons in this book apply not just to PR professionals who deal with crises of detrimental consequences; I have found these skills useful for tackling day-to-day issues that you can't control.
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