The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

商家名称	信用等级	购买信息	订购本书
		The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
		The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage, showing how brands, companies, and start-ups can leverage the power of broke to achieve success, fame, and profit.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why?  Because starting a business from broke forces you to think more creatively.  It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. 

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family  recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option.  Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top. 

New York Times Bestseller
International Book Awards - Best Business Book of 2016

媒体推荐

"Daymond knows how to make things happen.  He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages.  What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top.  His new book is so inspiring, so insightful, so invigorating... I'm glad that he took the time to share this mindset with the world"
—Mark Cuban, Entrepreneur and Owner of Dallas Mavericks

“Daymond John’s journey proves that desperation breeds innovation, and The Power of Broke breaks it down for us with straight talk from a guy who knows what it takes to make something out of nothing.”
—Steve Case, chairman and CEO of Revolution LLCand cofounder of America Online

"Money can't buy you strength or spirit.  It can't get you peace or power.  In his empowering new book, Daymond John sets out a blueprint for folks looking to put their God-given assets to work to build a business or a brand.  Nobody knows better than Daymond that it doesn't matter how you start out in life - the will to win resides in us all."   
—Russell Simmons , Business Mogul and Philanthropist

“I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that ‘broke’ isn’t what happens in your wallet; ‘broke’ is a mind-set. It’s about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail.”
—Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times bestselling author

作者简介

Daymond John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, with over $6 billion in sales. He is also one of the country's most visible and respected  entrepreneurs as one of the stars of ABC series Shark Tank, and the recipient of over 35 awards including the Brandweek Marketer of the Year and Ernst & Young’s New York Entrepreneur of the Year Award. John stands on that same cutting edge as one of corporate America's leading branding consultants as CEO of the marketing firm Shark Branding. He is also an author of two best-selling books, Display of Power and The Brand Within.

网友对The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage的评论

I suppose if you're going to be on a show like Shark Tank and not already have a library of how-to books and autobiographies to promote yourself, you should write a book and promote yourself. I respect that. When I read this book, that's the kind of vibe I get. There's nothing incredibly profound in here but there is good solid advice and perspective from someone who is done well for himself by seeking out an opportunity and making more smart decisions than bad ones. I love that sort of thing and I enjoy reading books about people who do it. Again, if you are expecting some sort of profound thunderclap moments that will solve all of your problems and help you achieve the business success that you've been struggling with for so many years, spending money on a book is probably not your solution. In fact, if you are struggling, I think an underlying message of this book is that buying this book right now isn't a smart play for your bucks. Buy it later.

This book was just not good, save your money. He basically used his celebrity/tv status to sell a book and make money and good for him because i was suckered into buying one. The reason it is not good is because every single chapter is a repeat. What i mean by that is that you can sum the entire book into less than one chapter. He wrote one chapter and pretty much duplicated it for about 15 chapters. This book could have been written on one page.

Here is the entire book for you in a nut shell: "You have to work really hard. You have to have that hunger that is inside of you and use the Power of Broke that drives you to make it. Like i did when i started FUBU i used the Power of Broke and you should be like me because im great."

Im really not over exaggerating when i say that is the entire book in a nutshell because each chapter is only about 3-4 pages long because there is nothing more to say. You can only write so much when you are repeating the same message hence the chapters only being 3-4 pages long each. He says for 15 chapters in a row "you just have to work hard and be like me when i started FUBU". He doesnt go into any real detail on working hard or how he even started FUBU either. He has different CEO's and entrepreneurs in the chapters he talks about but again there is no difference or any details and they are all only 3-4 pages long. For example and this was cracking me up when i read it, but he has a chapter with the CEO and Founder of Under Armour and here is the chapter for you: (and about as long too):

"Yeah when i started Under Armour i had to work hard, i started off selling a few shirts to friends and then a year later we were a $100 million company and then 8 years later we were a $1 billion company." That is it, doesnt go into any detail on how he went from selling a few shirts to a billion dollars such as "ok this is how you contact a supplier and a manufacturer and then you market like this and work hard on this" no it literally is yeah we went from 3 shirts to a Billion dollars by working hard. Ghee thanks for the great insight. Daymond then proceeds to comment on this and pretty much say "See if you work hard and use the power of broke you can be like me and Under Armour". Ghee thanks.

Now i cant say his message is not true because it definitely is. You cant argue that you cant be successful without working extremely hard at whatever you do. That is definitely true and will always be true but this book you can save your money on because i just told you the entire book and since he repeats the same thing every single chapter i will go ahead and repeat the entire book for you again just in case you dont believe me.

"Work hard and use the power of broke to drive yourself to be like me when i started FUBU, because im the best"

喜欢The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务

查看更多 下一篇