Cradle to Cradle

商家名称	信用等级	购买信息	订购本书
		Cradle to Cradle
		Cradle to Cradle

'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.

Waste equals food.

Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

网友对Cradle to Cradle的评论

提出了可持续性、环保等方面因素对设计的影响，作者提出的C2C理念成为这个领域的一个亮点。

有读者评论说，如果你只打算研读一本关于环保主义和可持续性的设计图书，那么就应该读这一本。

不知道是不是二手书 如果是的话 那保护的很好 如果不是的话 应该是放了有些年头了吧 感觉有些旧
一年过去了 书居然涨了一倍的价格。。。。。。

东西可以，但是都没看完，英文不行，呵呵

Cradle to Cradle and it's following book (The Upcycle) describe how in practical terms people and businesses can affect the health of the planet. The authors are/have worked with companies and governments to put their theories into practice. It works and those companies who have gone that route have saved money and improved the environment around them. Individuals can also follow many of their ideas to improve our lives and the environment. The choices can be as simple as planting trees, recycling and buying products from companies who follow the authors stands to putting solar panels on your roof. Read the books, get to work.

Braungart & McDonough's beautiful rendition of the way my father wanted the world to work: renewably, collaboratively, intellectually honestly.
We could easily call "Cradle" a dream, but the real world fascination you will find here pins Nobel Prize-quality medals on the lapels of Michael & Bill.
Cradle gives us hope that the excesses of the Mechanical Age do not suffocate us with their formaldehyde gases, but will energize an age where taking a problem to its highest level of abstraction yields tools to solve the thorniest issue we face. Do our actions mirror our reputation?

I highly recommend this inspiring work. From the very surface it is printed on (not paper!) to the bold vision it conveys, McDonough and Braggart have gifted the world with this call to action. This should be required reading for every Industrial Designer, Interior Designer/Decorator, Architect, Engineer, et al. I will definitely be reading their next, "Upcycle". This book is now part of my permanent library, to always remind me when designing, "waste equals food." Highly recommend!

Cradle to Cradle encourages designers, engineers, and corporations to rethink the way things are made. It points out that although one may think they are making an impact by being "less bad" and using recycled products, this isn't always a good thing. Many times recycled products have actually been "down cycled" into products of lesser quality. McDonough and Braungart make the point that even paper that has been printed on isn't designed to be recycled. These actually require bleaching and other chemical processes to get rid of the ink and make it a blank slate for reuse. The product that results from these processes is a mixture of chemicals and toxic inks that shouldn't be handled. Before reading this book, this is a point that never had crossed my mind.

McDonough and Braungart go on to point out that "blindly adopting superficial environmental approaches without fully understanding their effects can be no better - and perhaps even worse - than doing nothing (59)." This means that people that buy into the whole "buying and using recycled products is an environmentally friendly decision" without actually understanding what it is they are buying may actually be doing more harm than good. Materials that are being forced into a new life may have chemicals that are harmful to humans and their health. This isn't to say that all recycled products are bad, it just means that we should learn to understand what it is that is being recycled, how it has been recycled, and if the result is actually environmentally friendly and of an equal quality.

By rethinking the way things are made, the hope is that we will see a future where there is no waste. The ideal future would be a world where everything was environmentally friendly and decomposable. "Transformation to an eco-effective vision doesn't happen all at once, and it requires plenty of trial and error - and time, effort, money, and creativity expended in many directions (181)." This vision will take a very long time to see through, but I think that by reading this book and opening our eyes to a new way of thinking, we can take one step towards this future.

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