From Scratch: The Uncensored History of the Food Network

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		From Scratch: The Uncensored History of the Food Network
		From Scratch: The Uncensored History of the Food Network

Twenty Years of Dish from Flay and Fieri to Deen and DeLaurentiis...

Includes a New Afterword!

“I don’t want this shown. I want the tapes of this whole series destroyed.”—Martha Stewart

“In those days, the main requirement to be on the Food Network was being able to get there by subway.”—Bobby Flay

“She seems to suggest that you can make good food easily, in minutes, using Cheez Whiz and chopped-up Pringles and packaged chili mix.”—Anthony Bourdain

This is the definitive history of The Food Network from its earliest days as a long-shot business gamble to its current status as a cable obsession for millions, home along the way to such icons as Emeril Lagasse, Rachael Ray, Mario Batali, Alton Brown, and countless other celebrity chefs. Using extensive inside access and interviews with hundreds of executives, stars, and employees, From Scratch is a tantalizing, delicious look at the intersection of business, pop culture, and food.

INCLUDES PHOTOS

网友对From Scratch: The Uncensored History of the Food Network的评论

I loved the book but I have to tell readers that I've been watching Food Network from the very beginning so I knew lots of the names and old programs, etc. It might be a little confusing for the newer Food Network viewer. I did find it very interesting and somewhat vindicating because I did see the big change in programming over the years and felt cheated when they focused less on cooking and more on food related shows like travel and now - the dreaded CONTEST shows. You learn that the bottom line of everything in corporations is money. But all that aside, it was a very nice stroll down Food Network memory lane and if FN wants to make more money they should start showing some of the old programs they cancelled where you actually learned something.

It's a very well researched corporate history of the Food Network. Why only 2 Stars? Because the book was not what I wanted or expected based upon the front / back cover quotes: " 20 years of dish ...uncensored history...gossip...juicy stories... one part steamy exposé". It turned out to be a pretty dry story of the business. I would have liked to know more on the dumbing down of the network. Once you had Alton Brown's Good Eats and now you have Guy Fieri promoting Guy Fieri..

Interesting and well-written corporate history of the Food Network, not about food per se, nor about America's fairly recent enthusiasm for all things culinary, but about TV/money. Salkin might as well have explored, let's say, the history of CNN. There's no indication that the changing cast of characters running FN since the 90s have ever cared much about what they ate or where. They've cared about making TV. The network obviously depends on personalities, and the leading lights are present in this book, but gossip or sensationalism isn't the author's objective. There are plenty of other sources for that sort of material. For someone who watches food TV regularly, and interested in both sides of the camera, a rewarding survey from 1993 to now.

I fell in love with the Food Network after watching a "free" trial that ran when the network first launched, which reran the same programs on a constant block. When I heard about this book, I knew that I had to pick it up.

As much as I wanted to give the book five stars, I had to hold back because it wasn't exactly what I expected. I've read a lot of reviews from people complaining that it focuses too much on the behind the scenes aspects and less on what happens behind the scenes of the top shows. I don't really care about what happens during the filming of Chopped or any other show, because I can find that info online or in the magazine.

My problem with the book is that it tends to skip over some stars and focus more on others. There is a lot about Emeril in here and a lot about Bobby, Alton, Rachael, and even Paula. What about the unsung heroes? I can think of dozens of chefs who worked for the network and helped it flourish over the years, but the author either doesn't mention them at all or only mentions them in passing.

It does offer some fun and entertaining stories about the network though. I loved finding out what really went down between Emeril and the producers and why Mario is no longer with the network. I do wish that the author had written a little more about the controversies with the network in recent years, including the problems with Guy and Paula and even Bobby's reputation as a ladies man in NYC. I'm guessing that the author had to be a little more upbeat and positive to get the network's approval, but leaving that info out left me feeling like I only read part of the story.

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