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Lateral Thinking: A Textbook of Creativity |  |
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Lateral Thinking: A Textbook of Creativity | |
THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono.
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are'Sir Richard Branson
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.
网友对Lateral Thinking: A Textbook of Creativity的评论
Dr. Edward de Bono coined the term "lateral thinking," and this is the book that explains what it is, how it works, and what it does in the realm of creative thinking. It is one of my favorites -- along with just about everything else de Bono has produced -- and I've used his various teachings to good effect in my classrooms. Creative thinking is sorely needed in the United States today as it transitions from an industrial nation into a technology-based society. This book is the core of de Bono's philosophy, and central to all his teachings. Everyone, from individuals to businesses, can learn from it.
A good book that puts creativity in a theoretical context, and gives exercises for developing creative thinking abilities. It is a bit wordy and sometimes takes effort to read.
It's just an interesting book that got misplaced during a move a number of years ago. Now I'm empowered to pick up where I left off. Thank you, Doug
This is the book for those of you who plow straight ahead on a path that is always very flat, very well-paved, very unbending, very sunny and well-ventilated. Shifting a foot to the side and letting your imagination follow will put you into another climate (moonlight instead of sunlight, curving paths with rocks, etc.). The author is upbeat and friendly, so following his lead can surprise you.
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