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Shareology: How Sharing Is Powering the Human Economy |  |
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Shareology: How Sharing Is Powering the Human Economy | |
Bryan Kramer is a social business strategist and CEO of PureMatter where he s led his agency to consistent growth over the last ten years, earning a spot as one of Silicon Valley s fastest growing private companies by the Silicon Valley Business Journal. The author of the bestselling book Human to Human: #H2H, he has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. With more than 250,000 social followers, Bryan has quickly become one of the country s leading authorities on social and digital media, speaking internationally on a variety of topics. As an active blogger and author, he has built a community of over 20,000 readers to his syndicated network each month. He also hosts From the Author s Point of View author podcast series, as well as #Substance, PureMatter s Luminary Video Series. He is a featured contributor on SocialMediaToday.com, Business2Community, and the IBM Smarter Commerce blog."
网友对Shareology: How Sharing Is Powering the Human Economy的评论
Being in the real estate business..I found that this book taught me new and creative ways to SHARE within the business development process. The key is balancing the various ways to communicate in today's world without losing the human to human contact.. Thank You Bryan!
For the first time, get actionable insights -- for work and other parts of your life -- on how to be your best for others in how you share your knowledge and other resources in ways that are actually helpful to others. This is a vital behavior in our increasingly complex, connected world where bad and good things can hit fast, have deeper impact and be initiated by more kinds of people. Read Kramer's book for inspiring examples and concrete suggestions for optimizing your talent for the greater good and you, like Bryan, can turn the page to the next chapter of the adventure story you were truly meant to live.
20 and 30 years ago, a lot of pundits worried out loud that the digital future would be a lonely one. One of those pundits was Faith Popcorn, whose negative picture of the future appalled the young Bryan Kramer. If you had any doubt that they were wrong, Bryan Kramer will set you right. He shows over and over again how the digital world *enables* a sharing mindset that--far from destroying connections--creates real connection among people who might never meet in person at all, or never meet without the technology platform (think AirBNB, Uber, etc.)
I've been part of the sharing economy since before it was digital, and I've experienced this personally in hundreds of ways, in dozens of sectors. For example, I love being in a live event with people I know from an online community. There's this wonderful phenomenon: 1. Read name tag. 2. Widen eyes and shriek an excited "It's you, in person!" or some variation. 3. Big hug. 4. A deep conversation because you can pass the first four or five levels of get-to-know-you chit-chat. I didn't even meet Jay Conrad Levinson, with whom I've co-authored one bestselling (Guerrilla Marketing Goes Green) and one forthcoming (Guerrilla Marketing to Heal the World) book, until the first book was done. I was actually at his house when he got his author copies.
Shareology is really two books in one. The first "book," comprised of the first 4 chapters is a how-to for getting started and being successful with social and digital media. Bryan Kramer does a really good job of defining the challenges and pitfalls as well as the value proposition of sharing. And it's not necessarily only for business. Bryan understands better than most the value of trust and authenticity in building not only your business brand but your personal brand as well, and that understanding the psychology and mechanics of sharing is a critical 21st century skill. It's this part of the book that I'd love to have everyone on my marketing and sales team read. And my high school age kids. And their friends. My parents. Everyone, really.
Bryan describes the second part of the book as "in the weeds" and indeed it is. It's a survey of everything the modern day marketer, salesperson and even customer service person should be aware of including tools, platforms, and metrics looked at through the filter of sharing along with plenty of examples and use cases. It's fairly comprehensive but at odds with the first part of the book in terms of tone and audience. This part is definitely for experienced salespeople or marketers, and deals with more complex topics like listening, scaling engagement, crisis management in digital media, real-time marketing and the good/bad/ugly of technology and automation in digital.
It reminds me of the old Saturday Night Live Commercial for Shimmer: "It's a floor wax/It's a dessert topping." Shareology is two books in one. Both really good. Both worth reading. But maybe not the same audience. Still, if your job involves communications, I recommend you read these...er...this book.
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