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Smartcuts: The Breakthrough Power of Lateral Thinking |  |
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Smartcuts: The Breakthrough Power of Lateral Thinking | |
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these “smartcuts” to rethink convention and accelerate success.
In every era, innovators from art to science to business have used what psychologists call “lateral thinking” to find better routes to stunning accomplishments. Smartcuts shows how they bucked the norm—and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn multiplication tables, and how, paradoxically, it’s easier to build a huge business than a small one.
Smartcuts tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It’s about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society’s problems faster than we think. 媒体推荐“As fascinating as it is fun, Smartcuts is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success.” (Maria Konnikova, New York Times bestselling author of Mastermind)
“Smartcuts solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. With spellbinding stories and relevant research, Shane Snow has delivered one of the most entertaining and thought-provoking books of the year.” (--Adam Grant, Wharton professor and author of Give and Take)
“Smartcuts is surprising and awesome. It’s Malcolm Gladwell meets Tim Ferriss. Part Good to Great, part McGuyver, this is a book every 21st century entrepreneur should read.” (Scott Gerber, Founder, Young Entrepreneurs Council)
“Shane is living proof that Smartcuts work. He hacked his way into Fast Company, Wired and Ad Age, built a multi-million dollar startup by age 30, and now he’s written his first of what I’m sure will be many excellent books. Follow this guy!” (--Ryan Holiday, bestselling author of Trust Me I'm Lying and The Obstacle Is The Way)
“Shane Snow is a fresh and future-thinking voice in today’s tumultuous business climate. You must read Smartcuts if you are a social entrepreneur or would like to be one, because what Shane teaches us most of all is to be “bigger than just business.” (--Soraya Darabi, Co-founder of Zady and Foodspotting)
“[Smartcuts] is a manifesto for success for those who do not want to toil away unnoticed.” (Financial Times)
“It’s worth its weight in 10 airport business books, in part because Snow is such a clear, beautiful writer who does not succumb to aphorism and business gobbledygook.” (New York Times Insider)
Shane Snow is a New York City–based journalist and Web entrepreneur, and the cofounder and chief creative officer of the media technology company Contently. He holds a master's degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. Snow contributes regularly to Wired magazine and Fast Company, and has written about innovation for numerous publications, including the New Yorker, the Washington Post, and Advertising Age. Snow is a sought-after speaker at technology and advertising summits, and writes for LinkedIn's Influencer program. His work in technology entrepreneurship has been recognized by the United Nations, the New York Times, Inc., Forbes, Details, and New York City's Economic Development Council.
网友对Smartcuts: The Breakthrough Power of Lateral Thinking的评论
Most business strategy and self improvement books are dry and boring. This one is none of those. It was the right mix of tech language yet some of the more complex ideas were explained in laymans' terms. In each chapter or section, Shane gives multiple examples of what he's trying to explain, and often like a novel, will track 3 or 4 different experiences at once. He'll then bring them all back together by the end of the chapter to make a cohesive point about what he's explaining.
He presents not just the examples that support his ideas, but also gives examples of people who, when faced with similar situations, also fail. This lends some credibility and lets you see what that line is between a "smartcut" and a "shortcut". While there's still a lot of factors that go into creating and capitalizing on a Smartcut, he supports his ideas and the concept well.
At the very least, this book will give you the awareness that climbing the ladder rung by rung is not the only option. It's not always easy to spot and use a Smartcut, but reading this book will help you prepare for doing it. I'd say this book is a lot like Rich Dad, Poor Dad. It's a philosophy and mindset that needs adopted in order to get any benefit. And while it might not always be at the front of your mind, having this knowledge in your back pocket will add to your skillset and strategy as you make your way through your career.
Smartcuts is honestly one of the most well-written books I've read.
Author Shane Snow spends the first part of Shortcuts demonstrating how some people effectively use "hacker" thinking to shorten their path to success. And then he fills in the details in this tightly written book. A fair amount of this information may up readers' chances of becoming successful. I found some parts of this book to be very compelling. Others left me wanting more.
Snow uses a"show then explain" approach. Each chapter is filled with plenty of examples of people whose lives illustrate the essentials in this book. Their experiences help drive home many of Snow's point. Want to succeed? Then be willing to break the rules, accept and learn from negative feedback, and use lateral thinking. D'Wayne Johnson, one of the youngest design directors ever hired by Nike, is used to sum up Snow's 10 key points. Johnson's life story is vivid and exciting .
Other parts of this book are also intriguing, such as some of the information Snow shares about the 10 top-rated presidents in history. He describes them as "hackers", men who didn't follow traditional routes to the presidency. Instead they "switched ladders " multiple times, using their diverse experiences and various occupations to learn their leadership skills - and to convince others to that these skills were powerful enough to make them worthy of the presidency. According to Snow, this ladder switching not only upped their odds of getting elected but made them more effective leaders.
While I was glad to have read this book, and found some new information which challenged my familiar assumptions about what it takes to succeed, there were some sections which seemed overly simplistic, lacking details. This left me wanting more information, falling short of convincing me that a particular technique or way of thinking was effective. Some of the examples Snow provided still left me wondering if someone had simply been lucky - rather than hacking the ladder, training with masters, or building on momentum (other key principles Snow considers vital to success).
I'm scratching my head trying to figure out what are the actual "Smartcuts".
The book argues that successful innovators don't do things the way everybody else does and they certainly don't take the well worn path to success, i.e. "hard work". They figure out the hacks, the short cuts or the "smart cuts" and get to the top faster than anyone could have imagined. Great premise. However, the examples given don't really support these "smart cuts'' other than don't take the accepted path, especially the one of working hard & following the well-tread ladder of success because that one takes longer. The Techniques/ "Smartcuts" presented are either incredibly obvious and contradict themselves.
The book features "momentum" as a smartcut. Momentum being get a lot of publicity and notoriety and use that to catapult yourself to the next level of success. I don't think anyone needs to read a book to understand this principle. Yet, the author warns that in this event you are better served having worked very hard and having body of work to draw from. He compares the make up artist Michelle Phan (who had worked very hard to create an extensive) was prepared to leverage the burst of fame to someone else who just got lucky and had no depth and thus their 15 min of fame was wasted. Ok, this seems to contradict the "work less, go farther" "Shorten" that is presented in the beginning of the book.
Some of the reviews thought it was too "Malcolm Gladwell-esque". I like Malcolm Gladwell and was hoping this book would be in that vein. Unfortunately it is not. While the author is a good writer; he's not a good storyteller. The ideas are clearly articulated but they are not told in such a fashion to make me feel there is something original and groundbreaking here.
And the conclusions I'm left with after reading the book are: If you want to succeed then work very, very hard, learn from the best (even if it means watching that individual on TV, old movies or videos), keep at it and once you get some success figure out how to ride that success so it builds on itself. Sounds like pretty tried & true advice which is fine except that is author is claiming he is giving your something better, something smarter.
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