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Amway Forever: The Amazing Story of a Global Business Phenomenon |  |
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Amway Forever: The Amazing Story of a Global Business Phenomenon | |
出版日期: 2011年8月16日
Amway has returned to public attention after 50 years in the business. Its past 10-year run has seen an exporting of its direct sales business to more than 70 countries that now generate it $6 billion in sales. Not bad for a company that stalled in the 1980's, as most of America seemed to have grown wise to its cult-like recruitment tactics and sometimes outlandish promises of wealth. "Amway Forever" explores the history of Amway and its remarkable resurgence around the globe. From how the company began to its growing pains in the 70's and 80's to its recent online revival, Frick explores the interesting strategies used by Amway in the past 50 years. The book begins with a look at Amway's fascinating roots and then delves into how innovation has led to its growth into an international powerhouse. A must read for anyone interested in Amway's unique business model and buzzworthy emergence into a global success.
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