商家名称 | 信用等级 | 购买信息 | 订购本书 |
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers | |||
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers |
出版日期: 2002年1月1日
《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these U.S.enterprises must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end.
喜欢Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers请与您的朋友分享,由于版权原因,读书人网不提供图书下载服务