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One Click: Jeff Bezos and the Rise of Amazon.com |  |
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One Click: Jeff Bezos and the Rise of Amazon.com | |
出版日期: 2011年10月27日
Richard L. Brandt is an award-winning journalist and former correspondent for BusinessWeek. He is the author of Inside Larry and Sergey’s Brain.Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one-click. Richard L. Brandt explains how Amazon has been so successful, and he shows how much of it has to do with Amazon’s CEO, Jeff Bezos.
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