Winning at New Products: Creating Value Through Innovation [平装]

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		Winning at New Products: Creating Value Through Innovation [平装]
		Winning at New Products: Creating Value Through Innovation [平装]

作者简介

Robert G. Cooper is Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books on product development and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.

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