What's Mine is Yours: The Rise of Collaborative Consumption （Rachel Botsman）

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		What's Mine is Yours: The Rise of Collaborative Consumption （Rachel Botsman）
		What's Mine is Yours: The Rise of Collaborative Consumption （Rachel Botsman）

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Business consultant Botsman and entrepreneur Rogers track the rise of a fascinating new consumer behavior they call "collaborative consumption." Driven by growing dissatisfaction with their role as robotic consumers manipulated by marketing, people are turning more and more to models of consumption that emphasize usefulness over ownership, community over selfishness, and sustainability over novelty. A number of new businesses have emerged to serve this new market, exploiting the ability of the Internet to create networks of shared interests and trust and to simplify the logistics of collective use. Businesses such as bike-sharing service BIXI; toy library BabyPlays; solar power service SolarCity; and the Clothing Exchange, a clothing swap service, help users enjoy products or services without the expense, maintenance hassle, and social isolation of individual ownership. Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.
Copyright ? Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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“Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good.” (—Adam Gopnik, author of Paris to the Moon and Through the Children's Gate )

“People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We’re seeing an explosion of modest businesses where people help each other out via the Net, and What’s Mine is Yours tells you what’s going on, and inspires more of the same.” (—Craig Newmark, founder of craigslist )

“Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions.” (—The Economist )

“What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book.” (—Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc. )

“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book.” (—Steven Johnson, author of The Invention of Air and The Ghost Map )

“[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order.” (—Edwards Magazine Bookclub )

“The authors give hundreds of examples of how people are finding new ways to share and exchange value…[T]he book is packed with some pretty interesting statistics…If you’re unaware of what’s happening in the peer-to-peer exchange space, this book will quickly bring you up to speed.” (—Emergent by Design )

“Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.” (—Publishers Weekly )

作者简介

Rachel Botsman writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live. She received her BFA (with honors) from the University of Oxford and undertook her postgraduate studies at Harvard University. She has consulted with businesses around the world on brand and innovation strategy, and was a former director at the William J. Clinton Foundation. Rachel has lived and worked in the UK, the USA, Asia, and Australia.

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