Economics（Carine Roitfeld）

商家名称	信用等级	购买信息	订购本书
		Economics（Carine Roitfeld）
		Economics（Carine Roitfeld）

目录

Part I: Principles Endure In Times of Turmoil Chapter 1. The New World of Marketing Communication Chapter 2. Integrated Brand Communication Chapter 3. Brand Communication and Society Part II: Principle: Be True to Thy Brand Chapter 4. How Brand Communication Works Chapter 5. Segmenting and Targeting the Audience Chapter 6. Strategic Research Chapter 7. Strategic Planning Part III: Practice: Where is Creative Headed? Chapter 8. Creative Strategy Chapter 9. Copywriting Chapter 10. Visual Communication Part IV: Practice: Where Are Media Heading? Chapter 11. Media Basics Chapter 12. Traditional Media Chapter 13. Digital Media Chapter 14. Media Planning and Buying Part V: Practice: IMC and Total Communication Chapter 15. Public Relations Chapter 16. Direct-Response Chapter 17. Promotions Chapter 18. The IMC Umbrella Chapter 19. Evaluation of Effectiveness

编辑推荐：

绿皮火车(周云蓬作品)

最好的时光在路上(郭子鹰)

左手《黄帝内经》 右手《本草纲目》(大集合)

圣经故事大集合(超值白金版)

强烈推荐：一天学会网站建设

更多图书资讯可访问读书人图书频道：http://www.reAder8.cn/book/