Persuasive Presentations: How to Get the Response You Need
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Persuasive Presentations: How to Get the Response You Need |
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基本信息·出版社：Ilex
·页码：144 页
·出版日期：2007年09月
·ISBN：1905814119
·条形码：9781905814114
·装帧：平装
·丛书名：Creative Business Solutions
内容简介 Recent research in the US has revealed that corporate managers spend 50 per cent of their working day making, watching or preparing presentations. Research also identifies public speaking as a greater fear for people than such horrors as death and poverty. (According to comedian Jerry Seinfeld, an American asked to give the eulogy at a funeral would prefer to be in the coffin!) This poses a serious dilemma for anyone who is climbing the corporate ladder. Success is closely related to how well one can deliver a persuasive point of view â yet the prospect of making a presentation is, for many, fraught with anxiety. Surprisingly, there is little formal or on-the-job training for these rhetorical skills. Persuasive Presentations will show anyone how to plan, prepare and deliver a presentation with absolute confidence. It is designed to ensure the interaction is outcome-driven and that the audience will give the required response. Even the performance elements of the work â visual support, language and non-verbal communication through movement and gestures â are designed with the audience in mind. The end result is a presentation that is more memorable, more persuasive, is delivered with greater confidence and takes less time to prepare.
作者简介 Nick Souter has spent his life in the creative business. He
trained as a graphic designer and photographer before joining J Walter
Thompson as an art director, and then Leo Burnett as Creative Director of
their London office. In 2005 he joined 6 degrees Communications, where he
promotes creativity in all walks of business life.
