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The Social Media Bible: Tactics, Tools, and Strategies for Business Success |  |
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success | |
The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive
Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.
If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com
作者简介 Lon Safko is an innovator and professional speaker with more than twenty years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc., and www.LonSafko.com.
David K. Brake is the CEO and founder of Content Connections, a company that uses social media strategies to help clients build economically viable relationships around their content. Visit him at www.DKBrake.com and www.contentconnections.com.
目录
INTRODUCTION.
ACKNOWLEDGMENTS.
PART I: Background Basics and Tactics.
CHAPTER 1 What Is Social Media?
CHAPTER 2 The Social Media Ecosystem.
CHAPTER 3 Say Hello to Social Networking.
CHAPTER 4 Everyone’s a Publisher.
CHAPTER 5 It’s Not Your Father’s E-Mail.
CHAPTER 6 The World of Web Pages.
CHAPTER 7 The Internet Forum.
CHAPTER 8 The Ubiquitous Blog.
CHAPTER 9 The Wisdom of the Wiki.
CHAPTER 10 A Picture Is Worth a Thousand Words (Photo Sharing).
CHAPTER 11 Talking About the Podcast (Audio Create).
CHAPTER 12 Got Audio? (Audio Sharing).
CHAPTER 13 Watch Out for Vlogs (Video Create).
CHAPTER 14 Got Video (Video Sharing).
CHAPTER 15 Thumbs Up for Microblogging.
CHAPTER 16 Live from Anywhere—It’s Livecasting.
CHAPTER 17 Virtual Worlds—Real Impact.
CHAPTER 18 Gaming the System: Virtual Gaming.
CHAPTER 19 RSS—Really Simple Syndication Made Simple.
CHAPTER 20 Spotlight on Search (Search Engine Optimization).
CHAPTER 21 Marketing Yourself (Search Engine Marketing).
CHAPTER 22 The Formidable Fourth Screen (Mobile).
CHAPTER 23 Let the Conversation Begin (Interpersonal).
PART II: Tools.
CHAPTER 24 Social Networks.
CHAPTER 25 Publish.
CHAPTER 26 Photo.
CHAPTER 27 Audio.
CHAPTER 28 Video.
CHAPTER 29 Microblogging.
CHAPTER 30 Livecasting.
CHAPTER 31 Virtual Worlds.
CHAPTER 32 Gaming.
CHAPTER 33 Productivity Applications.
CHAPTER 34 Aggregators.
CHAPTER 35 RSS.
CHAPTER 36 Search.
CHAPTER 37 Mobile.
CHAPTER 38 Interpersonal.
PART III: Strategy.
CHAPTER 39 The Four Pillars of Social Media Strategy.
CHAPTER 40 Your Social Media SWOT Analysis.
CHAPTER 41 The ACCESS Model.
CHAPTER 42 Evaluate and Organize Existing Resources.
CHAPTER 43 Your Implementation Plan.
BIOGRAPHIES OF OUR EXPERTS.
INDEX.
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